Req ID




Req ID:  90819
Function:  Marketing
Posted:  Apr 20, 2024

New York, NY, US, 10001

Global Digital Content Manager- Kylie Cosmetics

Global Digital Content Manager- Kylie Cosmetics

New York City-ESB


An exciting challenge in a fast-growing environment with a strong focus on delivering digital strategy and digital content at a global level for a full suite of retail channels. You will be acting as a central business driver with a creative lens, helping to translate the brand’s unique global communication and digital strategy into clear and relevant digital marketing programs and content.


The Digital content manager will be key to bring the brand identity to life but also in translating the brand’s global communication and digital strategy to relevant regional/local strategies, to ensure achievement of marketing, commercial, and financial goals.


Our mission is to accelerate the rapid omni-channel growth of this incredibly disruptive indie beauty brand – globally. The Digital Content Manager is a true project manager who will help bring the brand to life with 360° content communication and digital marketing programs. He/she is a dynamic brand builder who will help take the brand to the next level. This Digital Content Manager is eager to be part of a high performing team and cross functional network to deliver brand buzz, high impact content, consumer engagement and go to market activations across channels, retailers and geographies. He/She will put commercial readiness at the heart of the mission to drive commercial excellence for the total business.





In this role you will be responsible for:

  1. Project management
    1. Create and manage digital marketing calendar including NPD launches, base repush, KCPS, etc.
    2. Brief and support LA brand team with new launch campaign content to ensure A+ content is delivered
    3. Manage timelines for each projects (samples availability, shooting timings, retouching and assets delivery) to ensure commercial readiness is on track and deliveries are on target
    4. Support PDP projects including content, key words optimizations, e-retail pages and enhanced A+ content
    5. Manage creative feedback, rounds of approval with all stakeholders while keeping timing in mind
    6. Manage and organize the DAM in partnership to ensure all launch campaign and creative assets are available for markets


  1. Content strategy:
    1. Drive the Kylie brand content strategy across all categories from DTC & E-retail to brick & mortar retail with the partnership of the brand team
    2. Manage and oversee brand content with LA brand team to deliver A+ content to support 360° launch activation – PDP content, Campaign content, Creative content
    3. Identify key strategies and best practices to apply to our DTC and global teams and support bringing a variety of creative deliverables to life for new launches as well as


  1. Master Of Content & Best Practice:
    1. Collaborate with product marketing and cross-functional teams to gather learnings and guide the creation of inspiring and informational content with the LA brand team.
    2. Recommend new content to drive further brand advocacy, product education and customer engagement based on beauty industry and e-comm trends while keeping up to date with the competitive landscape
    3. Work with other team members to receive best practice insights on which content performs
    4. Monitor the competitive landscape to identify product need gaps and opportunities; develop and execute action plans to improve brand edge and performance.
    5. Provide all affiliates with timely information and updates on all calendarized programs; liaise regularly with local marketing teams to ensure programs meet market timing and requirements







We’d love to see candidates who have:

Experience with both iconic and indie founder brands, thrives in a fast paced, dynamic environment, and has worked in global COE’s and/or commercial markets. He/she has an excellent understanding of social media platforms and content marketing best practices while keeping a true commercial mindset. He/she is passionate, creative, culturally sensitive, curious, accountable, highly organized, proactive, analytical, and collaborative, outspoken and able to pivot to many different stakeholders, topics.




  • 5+ years in digital or creative agency with experience in managing and delivering digital content, preferably in a multi-brand and matrixed environment
  • Digital Marketing expert with a commercial mindset
  • Excellent project management and communication skills, especially working with multiple stakeholders
  • Comfortable navigating uncertainty to achieve results
  • Respects and enforces asset confidentiality
  • Experience in working in a fast-paced DTC environment and being able to demonstrate flexibility when plans change
  • Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
  • US experience critical, with global experience an advantage
  • Omni channel, indie and iconic beauty brand experience
  • DTC, Digital and e-commerce experience an advantage
  • Strong interpersonal and relationship skills
  • Leads with passion, pride, and purpose.





This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster


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Salary Range: $125,000k-$140,000k

Country/Region:  US
City:  New York

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City