GLOBAL BRAND DIGITAL MANAGER CALVIN KLEIN FRAGRANCES

COTY PRESTIGE – NEW YORK

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

To turnaround the business and the desirability of Calvin Klein, #1 Coty Prestige Fragrance Brand, we seek a Global Brand Digital Manager to drive equity, engage the consumer and ultimately, generate sales growth through digital marketing, social media and e-retail content strategy.

The Global Brand Digital Manager will work with the Global Brand, the 360 support teams to deliver robust, innovative, on-brand and high-quality launch and activations programs for our markets to deploy.

The Global Brand Digital Manager will report primarily into the Global Brand Digital Director. Key stakeholders include: license, markets, Global Digital team including E-commerce team. 

The Global Brand Manager is a digital marketing professional, with strong interest in emerging consumer technology and a background in selective and / or beauty distribution preferably.   

In this role you will be responsible for:

• Co-create and develop the global digital, social and eCommerce toolkits for markets
• Conceptualize and execute social and eCommerce content and copy
• Partner with CK license, marketing, creative and production teams on all digital shoots, from concept to post-production to final asset delivery/upload to internal DAM system
• Work closely with CK license social team to ensure fragrance is top of mind as part of overall lifestyle brand social strategy and consistently featured on brand channels
• Partner with global media team to understand market asset needs and content performance, using learnings to optimize future campaign development
• Work closely with influencer marketing team to develop integrated digital & influencer activations based on campaign strategy
• Be the key contact interface for all markets to drive commercial excellence on digital/e-retail. Review, edit and provide direction for all regional digital, social and eCommerce activities
• Collaborate with multifunctional teams to drive holistic global marketing programs
• Manage license for all creative and copy approvals
• Research and recommend new partners to push innovative programs. Stay on top of industry trends and emerging platforms
• Oversee all reporting and analytics to ensure all strategies are tracking against goals and KPIs
• Support team in ensuring internal finance and procurement processes are managed in a correct and timely manner. This includes but is not limited to Budget Document Tracking & Maintenance, Invoice Management, Goods Receipts, Purchase Orders and New Vendor Approvals

We’d love to see candidates who have:

Essential:

• Bachelor’s degree is required, ideally in marketing, communications or similar relevant area
• Minimum of 4-6 years digital marketing and/or social media experience in a dynamic market
• Proven track record of developing multi-channel digital campaigns
• Proficient and up-to-date knowledge of key social media platforms and best practices. Digitally savvy, active on social media and highly curious about new digital trends
• Proven experience developing and executing best-in-class e-commerce creative with a focus on product detail pages and on-site assets that drive conversion while maintaining brand equity
• Demonstrated rigor to manage projects and deliver on time, in full
• Creative management, including experience leading creative work and agency partnerships
• Excellent communication skills, both written and verbal

Desirable:

• Background in the beauty industry is not mandatory, but you should be able to showcase your eye for beauty, aesthetics and design
• Agility and diplomacy to work effectively with the licensor.

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Base Salary Range: $100,000-125,000 + bonus