Req ID

Posted

Function

Location

Req ID:  97700
Function:  Sales
Posted:  Mar 5, 2026
Location: 

New York, NY, US, 10118

E-Commerce Manager

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MANAGER, ECOMMERCE

US CONSUMER BEAUTY – NEW YORK CITY

 

 

COTY is looking for smart leaders who are fast and passionate.

 

We’re looking for an eCommerce Manager (Consumer Beauty) to join our eCommerce & TikTok Shop team. This role will work in partnership with Consumer Beauty (“CB”) brands (See our brands here: https://www.coty.com/our-brands/consumer-brands) across US and Global teams to have a truly best in class eCommerce site experience and TikTok Shop execution for all Coty CB products, across all of Coty’s top US retail partners.

 

Reporting into the Senior Director of eCommerce & TikTok Shop, this role is responsible for ensuring Coty CB brands lead the market in eCommerce site execution, conversion, and that our brands excel on TikTok Shop. This will be done by managing the end-to-end planning, execution, and optimization of all eCommerce product touchpoints.

 

A balance of strong organizational, project management, communication, and analytical skills are needed for the candidate in this position to succeed.

 

RESPONSIBILITIES

 

As our Manager, eCommerce, you are responsible for eCommerce product launches, content optimizations & activations, and TikTok Shop operations. You will work cross functionally between brand teams, trade marketing, and sales to execute digital excellence across all touchpoints from Retail.com to TikTok Shop.

 

Your main focus:

  • New Product launches, in collaboration with brand, media, and sales teams; execute best-in-class eCommerce launches preparing the requires materials from assets, copy, and Ratings & Reviews.
  • Briefing of eCommerce content and copy needs to Brand partners, ensuring alignment with retailer requirements and expectations
  • TikTok Shop operations including communication of unit forecasts, partnership with supply chain teams, and project planning for relevant activations
  • Project Management for on-time and in-full delivery of Brand content and copy toolkits; Detailed tracking of delivery and resolution-planning when delivery expectations are not met
  • Audit, manage and optimize all content-related consumer experiences on US retailer digital product pages. This includes: assets, videos, enhanced content, copy, user-generated content and ratings & reviews.
  • Analysis and presentation to leadership of content performance, conversion, engagement, consumer sentiment, AB tests, and competitor benchmarking in the beauty industry
  • Identify and monitor the latest trends in eCommerce content. Desire to always push the boundaries for Coty CB Brands in leading best-in-class retailer site experiences
  • Assist with ongoing vendor management related to: ratings & reviews seeding, content creation/syndication, copy optimization and digital shelf analytics.


Working for Coty means
 our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

 

The team consists of eCommerce Managers working closely together with several departments such as brand, trade marketing, sales, and operations. All your colleagues have a can-do spirit, rooted in an analytical mind, and are truly beauty obsessed.  

 

 QUALIFICATIONS

 

We’d love to see candidates who have:

 

Essential:

  • Knowledge in eCommerce user experience; understanding of site navigation and merchandising
  • Ability to use left and right sides of the brain, balancing creative inputs and exploration with structured process and measurement
  • Beauty Lover, with strong desire to work in Makeup, Nail Color & Treatment, and Fragrance
  • Self-starter mentality, with ability to create and take ownership of projects, tracking oneself against scorecards and key performance indicators (KPI’s)
  • Very strong project management skills
  • Strong attention to detail
  • Very strong analytical skills
  • Successful at collaborating and x-functional relationship building
  • Ability to build repeatable processes
  • Strong presentation and communication skills
  • Bachelor’s degree

 

Desirable:

  • 3-5+ years-experience in beauty
  • Search Engine Optimization (SEO) copywriting knowledge
  • Understanding of P&L planning, forecasting, and sales reporting
  • Vendor Management, with experience managing contracts and negotiating terms

 

OUR BENEFITS

 

As our Manager, eCommerce you’ll be in a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

 

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

  • Base Salary Range: $90,000 - $105,000
  • Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements.

RECRUITMENT PROCESS  

  1. Our recruiter will contact you.
  2. A telephone/online introductory meeting follows.
  3. A first online/in-person interview
  4. A second interview
  5. You will receive a proposal with the terms of employment.

 

ABOUT COTY

 

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

 

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

 

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

 

EQUAL EMPLOYMENT OPPORTUNITIES

  

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

 

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

 

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

 

For additional information about Coty Inc., please visit www.coty.com/your-career.

Country/Region:  US
City:  New York


Nearest Major Market: New York City