Req ID




Req ID:  90193
Function:  Sales
Posted:  Apr 1, 2024

New York, NY, US, 10118

E-Commerce Director -

e-Commerce Director

U.S Consumer, New York


COTY is looking for smart leaders who are fast and passionate.


The U.S Market is truly Omnichannel, with 30% of Total Category Beauty sales expected to be transacted Online by 2026, and over 70% of Shoppers already shopping via both Online and Offline channels. The Coty US Mass Division is focused on partnering with its Retail partners to deliver best-in-class Omni experiences for end-consumers, across its full brand portfolio of CoverGirl, Sally Hansen, Nautica, David Beckham, Adidas, Vera Wang, Airspun. 


This role of Director, Mass Beauty, is a highly visible role will lead a team of 4 FTE to drive Omnichannel business planning that drives profitable share growth with “traditional” Brick & Mortar retailers, as well as with new-to-market Pureplay accounts. The successful candidate will work cross functionally with Brand, Sales, Media, and E-Commerce stakeholders to build go-to-market plans that embed digital at the heart of customer plans with perfect digital store execution, conversion focused online marketing plans and event participation to maximize Traffic, Conversion, and frequency.




In this role you will be responsible for:


  • Leading a Commercial team to build & deliver innovative, Omnichannel GTM plans that drive market leading e-com retail sales growth and penetration.
  • Partnering with cross-functional stakeholders across Sales, Trade Marketing, Brand and Media to build Omni-Channel business plans.
  • Owning the end-to-end P&L for key Pureplay accounts such as ASOS, The Hut Group, Go Puff
  • Partnering with internal Media teams and external Media agencies to optimize the return on investment of Retail Media budgets and optimize ratio of paid versus organic sell-out.
  • Sharing e-commerce best practices and recommendations with local Market and Global colleagues.
  • Identifying and delivering incremental consumptions opportunities in partnership with key Sell-In stakeholders.
  • Partnering with the Digital Content & Experience team to ensure best-in-class Customer Experience, enabled through optimization of Digital Shelf fundamentals.
  • Partnering with internal and external function agencies to understand and  KPIS and agencies used to measure e-Commerce fundamentals (UGAM / Syndigo / Bazaar Voice / etc) and reporting




We’d love to see candidates who have:



  • Deep knowledge of e-Commerce fundamentals and levers to drive Online Sales growth (Traffic, Conversion, AOV).
  • Experience in leading teams with a growth mindset
  • Highly commercial with experience owning P&L
  • Strong project management skills  
  • Highly analytical with ability to influence with data|


  • Between 5-10 years E-Commerce experience 
  • Bachelor’s degree
  • Desired Behaviors of agility, collaboration, and bias for action.




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.  



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Salary: $140,000-$160,000 + bonus 


Country/Region:  US
City:  New York

Nearest Major Market: New York City