GLOBAL BRAND DIGITAL DIRECTOR CALVIN KLEIN FRAGRANCES

GLOBAL BRAND DEPARTMENT – NEW YORK

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

To turnaround the business and the desirability of Calvin Klein, #1 Coty Prestige Fragrance Brand, we seek a Global Brand Digital Director to develop the global digital strategy, overseeing the development of digital marketing, social media and e-retail content strategy for the brand.

The Global Brand Digital Director will work with the Global Brand, the 360 Teams and the affiliates to deliver robust, innovative, on-brand and high-quality launch and activations programs.

The Global Brand Digital Director will report primarily into the Global Trade & Digital Vice President with a strong collaboration with the Global Brand IM Director.  Key stakeholders include the license, the markets, the corporate Global Digital team including the E-commerce team. 

The Global Brand Director is a well-rounded digital and marketing professional with experience in the fragrance or fashion industry, a background in selective distribution preferably and license experience to lead and re-build the brand presence equity globally.

In this role you will be responsible for:

• Oversee & execute the global digital strategy and local market deployment toolkits and guidelines
• Partner with Global Marketing, Influencer & Media teams to define & deploy disruptive digital strategies that are consistent with each launch and brand positioning.
• Partner with Local Marketing teams to identify need-gaps for localized/local digital content. 
• Manage the relationship with digital expert teams at license to ensure that fragrance brand’s digital communication needs and creatives are met.
• Coordinate brand presence and expansion across social and digital platforms with the license along with the Coty media & influencer marketing teams.
• Partner with E-commerce teams at corporate & in key markets to ensure delivery of best-in-class e-commerce content.
• Oversee creative agency & partners in the conception & deployment of all digital initiatives
• Manage the overall digital budget for best ROI and in partnership with global marketing teams.
• Lead the project management of all digital initiatives from brief through to production and market delivery
• Track & achieve KPIs for all digital initiatives to enable a ‘test & learn’ approach.
• Explore & propose new opportunities to reach new consumers in line with overall brand and product strategy: Spearhead digital innovation and partner with external agencies, internal expert teams & licenses.
• Be the digital expert to educate & influence global & local teams as well as licensors to gain in competitiveness.
• Manage and develop team member (1) to foster a culture of innovation and partnership while ensuring best in class digital plans & execution
   

We’d love to see candidates who have:

Essential:

• 10+ years’ experience in brand digital management in a luxury environment
• Strong expertise in digital marketing, specifically paid digital and social media, owned/organic social media and e-commerce/e-retail.
• Strong project management and soft relationship skills
• Business acumen with an ability to influence and communicate clearly and effectively at all levels

Desirable:

• Experience in Beauty and Prestige environment
• Experience in E-commerce and Advocacy
• Must be autonomous with a strategic thinking and a creative mind set

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Base Salary Range: $150,000-180,000 + bonus