Copywriter DTC, Kylie Cosmetics

Location: NYC 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

THE ROLE

We are looking for a Copywriter DTC to own digital copywriting for Kylie Cosmetics. Our ideal candidate will have extensive copywriting and editing skills with experience writing for a variety of digital platforms and channels.

As part of the DTC Ecommerce team, the ideal candidate will have experience working in a fast-paced, rapidly changing environment with a very heavy promotional and product activation calendar. The Copywriter DTC will partner with the DTC digital managers and designers to support their copy needs, as well partnering with other cross-functional stakeholders.

The ideal candidate will be based in Los Angeles and is willing to work a hybrid schedule.

 
ROLES & RESPONSIBILITIES: 

• Conceptualize, write, edit and proofread direct-to-consumer content, inclusive of product pages, landing pages, performance media ad units, email creatives, SMS creatives, short-form and long-form blogs, and more.
• Apply SEO, SEM and/or DTC best practices to deliver optimized and engaging copy by platform, channel, and audience. Provide multiple variations for regular A/B testing, and leverage insights for next opportunity.
• Deliver copy on time and in accordance with business needs. Address any copy changes quickly and efficiently. 
• Partner closely with DTC digital managers and designers on all creative briefs, attend daily calendar & project management meetings, and help conceptualize new marketing campaigns.
• Strengthen and reinforce the brand voice at every touchpoint, work closely with the Brand Marketing team on refining as needed.
• Develop and maintain an extremely thorough QA process checking for spelling, grammar, pricing and other inconsistencies.
• Help set up new product in content management system in support of Merchandising team, making sure all product attributes are confirmed.
• Provide ad-hoc project support to Ecommerce Director on product- and content-related projects.
• Be well-versed in new beauty trends and competitor launches, as well as copy best practices in social mediums.EXPE
  
  EXPERIENCE, SKILLS & COMPETENCIES RIEN
  CE, SKILLS & COMPETENCIE
• 4-6 years of experience in ecommerce copywriting, ideally for a direct-to-consumer beauty brand
• High attention to detail – must have stellar proofreading and editing skills
• Experience in writing copy for both performance and growth marketing channels
• Proactive and action-oriented a must – ability to work on your own and take accountability for deadlines
• Familiar with SEO & SEM best practices as it relates to copywriting
• Certified in Google Ads and Facebook Ads a plus (willing to be certified if not)
• Familiar with Shopify, Attentive and Klaviyo a plus
• Strong appreciation of beauty sector and passion to work within the industry
• Collaborative and a team player – comfortable with networking and developing strong working relationships
• Positive attitude – thrives in an extremely fast-paced, rapidly changing environment and is very comfortable with ambiguity
• Must be willing to work occasional nights/weekends/holidays to support promotional campaigns
• Comfortable being part of a global team and working across multiple time zones as needed  
• Bachelor’s degree in English, Marketing, Journalism or related field

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Base Salary Range: $90,000-$110,000 + bonus