Req ID




Req ID:  92332
Function:  Marketing
Posted:  Jul 2, 2024

New York, NY, US, 10118

Content Creator, Sally Hansen

Content Creator




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.



Sally Hansen is looking for a Content Creator to join the Creative Team. This is an exciting opportunity for an organized and creative individual to contribute to Sally Hansen’s online presence and help drive meaningful, engaging connections with our target audience.


The position requires strong knowledge of digital media platforms, attention to detail, and the ability to multi-task. The ideal candidate is an avid social media consumer, with a passion for beauty.


This role reports to the Creative Director of Sally Hansen. This role demands a high degree of collaboration with a variety of stakeholders.



In this role you will be responsible for:


  • Concept, shoot, and edit video content for social media based on a creative brief and direction that supports the brand voice and brand vision.
  • Collaborate and communicate directly with the Creative Director and Consumer Engagement Team to execute social media strategy and content to engage with followers and grow the digital community.
  • Remain up to date on current and emerging social, lifestyle and fashion trends; continually provide research results to facilitate the identification of engagement opportunities and innovations
  • Knowledge of best practices in platforms, and technology (video editing and audio)
  • Generate and present fresh ideas for improving on current and developing new ways to market content through social media. Think outside the box!
  • Support 360 campaign shoots with shot lists and strategy
  • Support Enhanced Content creation



We’d love to see candidates who have:



  • Minimum 3 years of experience shooting and editing videos for social media in fashion and beauty
  • Bachelor's degree in Design, Editing or a related field
  • Must have a strong sense of beauty/fashion/luxury aesthetic.
  • Ability to interpret analytics to develop creative content.
  • Strong presentation skills; can clearly articulate ideas with confidence to senior management
  • Must be comfortable and able to self-art direct social shoots and design within the brand's identity and maintain consistency cross each project.
  • Must be extremely self-motivated, proactive, detail-focused and able to multitask in a fast-paced creative environment.
  • Must be comfortable working with multiple teams and able to collaborate effectively while maintaining a positive, enthusiastic and energetic demeanour to help foster an upbeat working environment
  • Graphic Design experience a plus
  • Proficiency with Adobe Photoshop, Illustrator, CapCut, social media platforms – Reels, TikTok and Video Editing knowledge required




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga click en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo


Base Salary Range: $83,000-$90,000 + bonus 


Country/Region:  US
City:  New York

Nearest Major Market: New York City