Req ID




Req ID:  88608
Function:  Marketing
Posted:  Sep 10, 2023

New York, NY, US, 10118

Consumer Marketing Insights and Strategy (CMI), Manager




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.


In an effort to reinforce the Consumer and Market Insights Team (CMI), we seek a “CMI Manager” to be responsible for studying the consumer influences in the retail environment that shape buying behaviors. Online and in-store research methods to examine shopper buying patterns uses that knowledge to support product development, category management, and marketing initiatives. Bringing the consumer perspective to marketing decision making. To serve as link between global and local initiatives and facilitate the accomplishment of key objectives by providing in-depth research and clear recommendations.


The CMI Manager will work with both Consumer Beauty and Prestige divisions along with the US local team and Global associates


This Role requires Leadership and ownership, Strategic insight coupled with highly developed listening & influencing skills along with confidence to have an independent positioning to ensure the right decision is made. Comfortable with being independent in thought and to take a stance that is fact driven. Owns the Strategy Insight & Learning Budget




In this role you will be responsible for:

Impact on Organization:

  • Strategy: Strongly influence the long-term direction for the business and how to gain market share by balancing priorities. Input a direction on categories and brands portfolio strategy based on key bets. Partner with Global Brand Leads to drive brand strategies. Support in important retailers' meetings and GM key presentations.
  • Data analytics: Great expertise in data to ensure facts are at the center of our decision making by ensure we quantitatively measure what & how we are doing with clear recommendation for acceleration/course correction
  • Comms and innovation: high expertise in developing insights to build compelling consumer stories that play in conjunction with innovation pipeline.
  • CMI: High expertise in building and executing agile learning plans to help chart our future success at brand/category/shopper/market level Outside in and future focused.


Problem Faced:

  • Building long term robust strategies: rooted in facts and data and may contradict existing thinking
  • Challenging the status quo/Visionary thinking & strong assertiveness skills
  • Agile thinking to gather new learnings from different sources and quicker than usual timelines. Ability to make connections and draw conclusions from a vast number of data & sources
  • Building centralized data analytic solutions




We’d love to see candidates who have:



Excellence in internal collaborative influencing

  • Clear understanding of the scope of each market platform (e.g Nielsen, NPD) and manipulation of the data to provide clear insights to drive business strategies
  • Significant experience in developing, leading and executing learning plans across brands, categories, shoppers
  • Highly developed experience on how to put data at the heart of the business



  • Experience in commercial functions (Sales, Marketing, Trade Marketing)
  • Local market experience
  • People Leadership of medium sized direct teams and large indirect teams. Strong focus on indirect people management and peer-level influencing
  • Strong capabilities of out-of-the-box thinking and innovation




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un  en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Base Salary Range: $90,000 - $100,000

Country/Region:  US
City:  New York

Nearest Major Market: New York City