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Req ID




Req ID:  88127
Function:  Marketing
Posted:  May 17, 2023

New York, NY, US, 10118

Assistant Marketing Manager, Gucci Makeup




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.


In an effort to grow the business and the desirability of Gucci Makeup in the US market, we seek an Assistant Brand Manager to support the development and execution of U.S. Marketing strategy that delivers U.S. financial targets and aligns with the Global marketing strategy. Along with the Brand Manager, the Assistant Brand Manager of Gucci Makeup will play a key role in delivering the national marketing strategy and execution in key Department Stores, Specialty retailers and e-Commerce Channels to drive brand awareness and SOM growth.

The Assistant Brand Manager will work with the transversal teams (sales, merchandising, media, IM, finance, events, training, ecom, demand planning) to execute strong programs to reach SOM, sales and financials targets. The ABM will also support long-range planning for US market based on learning, insights, and a hunger for market-relevant innovation.

The Assistant Brand Manager will report into the Brand Manager, in collaboration with the Marketing Director. Key stakeholders include global marketing, transversal teams and license.


The ideal candidate is a well-rounded cosmetics marketing professional with strong analytical, leadership, solid communication skills and is attuned to consumer trends in beauty. The ideal candidate needs to be highly organized, detail-oriented, able to manage multiple projects at once, and passionate about the industry. Prior experience working for brands distributed at Sephora and Luxury Department Stores is beneficial.





In this role you will be responsible for:


Executing strong programs to reach Sales, Productivity and Financial targets for the brand


  • Flawless launch of newness including 360 campaigns with above the line and below the line.
  • Visual Merchandising: Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
  • Media: support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
  • Influencer Marketing: Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
  • Events: Partner with the Event Planning team on account specific events
  • Support forecasting process. Work with the forecasting team and support the phasing of saleable and promotional items.
  • Help manage brand profitability through SKUs management, mix and budget optimization.
  • Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
  • Promotional support: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
  • Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.





We’d love to see candidates who have:



  • 4-year Undergraduate Degree in Marketing or a related field
  • 3-5 years of related experience (marketing); strongly prefer US Brand Management Beauty Marketing experience
  • Digitally savvy, with marketing knowledge across media – digital, social, influencer
  • Must be able to seamlessly work across multiple projects involving multiple stakeholders and must easily adapt to change and be proactive in identifying problems and finding solutions
  • Must be a self-starter, professionally mature, accountable, flexible, resourceful, organized and highly detail-oriented with accurate work output
  • Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)


  • Experience with Sephora and US luxury department channels (Saks, Bloomingdales, Nordstrom)
  • Experience working with a license-brand
  • Passion for the beauty industry and the Gucci brand




This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster

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Base Salary Range: $75,000 - $90,000

Salary is dependent on many factors. 

Country/Region:  US
City:  New York

Nearest Major Market: New York City