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Req ID




Req ID:  85455
Function:  Marketing
Posted:  Jan 24, 2023

New York, NY, US, 10118

Assistant Marketing Manager; Digital & Influencer Marketing, COVERGIRL & Rimmel London US




COTY is looking for smart leaders who are fast and passionate.


We seek a strong Assistant Marketing Manager, Digital & Influencer Marketing responsible for assisting the Manager, Social & Digital in the development and execution of all materials that animate the brand across consumer media touchpoints in the local market, including both paid media and organic social media. The ideal candidate will also assist the Manager, PR & Influencer Marketing with the development and execution of editorial and Influencer Marketing campaigns that drive both the core business and new product launches.  Frequently, programs will include both earned and paid media elements. The Assistant Manager, Digital & Influencer Marketing will play a key role coordinating these programs across the broader integrated Marketing team - including the Local Trade Marketing, E-Commerce and external agency teams – to ensure seamless execution.

The Assistant Brand Manager, Social & Digital is highly attuned to the competitive environment, pop culture, and the latest social platforms, and can synthesize that knowledge with an understanding of the brand to create impactful and relevant brand content.  He/she has a sharp eye for creative, is detail oriented, has high quality standards and can manage complexity across numerous stakeholders to deliver results on time with excellence.




In this role you will be responsible for:



  • Assist Manager with day to day execution of paid media plans, including briefing local media asset development, managing custom content partnerships and providing comprehensive creative feedback through finalization.
  • Assist Manager in developing paid and earned media & influencer content briefs.
  • Assist Manager with paid search working in partnership with Local Marketing team and media agency to align search terms, optimizations and other related elements..
  • Lead creation of ecommerce retail media assets.
  • Attend weekly meetings with paid media agency.
  • Partner with the local media team to assist with all media and agency related needs.



  • Assist Manager with day to day management of social media agency and all social media platforms, inclusive of TikTok, Instagram, Pinterest, Facebook, Twitter
  • Help plan and manage monthly content calendar, including creative assets, model imagery, IG Reels, TikToks, email blasts, creative briefs and paid influencer content.
  • Assist Manager in monitoring performance, in partnership with the social agency, and providing strategic-based recommendations and optimizations.
  • Partner with Trade Marketing on planning account-specific tagging and messaging needs.
  • Attend weekly meetings with organic social agency.
  • Review UGC and creator content on a weekly basis for reposting and engagement purposes
  • Create content / UGC for social media occasionally (or as needed) in partnership with colleagues



  • Assist in the creation of IM/PR plans and platforms to support COVERGIRL & Rimmel US. 
  • Adapt Global PR plans for US initiatives.  
  • Partner with agency to maintain reporting on all initiatives. 
  • Ensure excellence and timeliness in end-to-end planning, execution and measurement of efforts.  
  • Cultivate and manage influencer relationships. 



  • Assist in the creation of local 360 PR plans and liase with all teams (trade, e-commerce, etc) to coordinate execution.  
  • Work with the digital teams to create a digital buzz strategy for all launches and to support ongoing brand storytelling.  Collaborate with Digital and Brand Marketing teams to maximize brand and event digital chatter. 
  • Initiate inventive ways to use new media and successful social channel strategies and events that align clearly to brand DNA and objectives. 



  • Oversee creation of written press releases, bios, Q&As, media alerts, beauty alerts and service these materials to the appropriate outlets. 
  • Oversee creation of unique briefs for influencer partnerships and content creation. 



  • Assist in the execution of high-profile local PR events to introduce new products, brand ambassadors and campaigns to key media, influencers and consumers. 



We’d love to see candidates who have:



  • 4-year Undergraduate Degree
  • 3-5 years of work experience in Marketing, Social Media, Digital, or PR/Influencer
  • Beauty experience very strongly preferred
  • Must be based in NY or surrounding areas to travel into office



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month in-office.  We believe that a more flexible philosophy of hybrid working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.



Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo



Salary Range: $80,000 - $92,000 
Country/Region:  US
City:  New York

Nearest Major Market: New York City