Req ID




Req ID:  89557
Function:  Marketing
Posted:  Sep 7, 2023

New York, NY, US, 10118

Assistant Community Manager

Assistant Community Manager




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.



COVERGIRL is looking for an Assistant Community Manager to join its growing Digital Advocacy Team within the larger Global Marketing Team. This role is responsible for supporting the development and execution of our social media and CRM strategies. You will work closely with the Manager, Social Media & Content to create engaging content, uphold brand tone of voice, community manage and reporting on KPIs.


The position requires strong knowledge of digital media platforms and web analytics, attention to detail, and the ability to multi-task. The ideal candidate is an avid social media consumer, who is in has experience working in Sprinklr or other similar owned social reporting platforms.


This role reports to the Manager, Social Media & Content. This role demands a high degree of collaboration with a variety of stakeholders.



In this role you will be responsible for:

  • Responding to questions, comments, and concerns across Facebook, Twitter, Instagram, TikTok, Threads, YouTube and other channels as needed.
  • Trend spotting and idea generation.
  • Manage community management response grids and overall response trackers for the brands.
  • Exemplify the brand voice and tone in all community interactions.
  • Maintain an accurate and current content calendar, ensuring all updates and changes are reflected in the master document.
  • Manage and organize content and assets.
  • Work with the Local US Integrated team to ensure all content published and promoted based on best practices and the content calendar.
  • Proactively flag opportunities for the brand and escalate issues as needed in a timely matter.
  • Work with Global & Local Marketing teams to provide learnings and recommendations based on current trends in the community and industry.
  • Partner with Local US Influencer Manager to provide seamless online communication with influencers
  • Provide weekly & monthly reporting based on social listening, including sentiment analysis, community trends, and insights.
  • Assist team members with brainstorming and strategy meetings to increase engagement and aid efficiencies.
  • Maintain and improve workflows and processes for community management and escalations.
  • Share relevant findings and recommendations with the Social Media Manager and the cross functional teams.
  • Follow industry trends, emerging technology and best practices, and share with larger Digital Advocacy team.
  • Manage seasonal brand toolkit inputs and updates to brand website.
  • Experience working in the beauty and/or lifestyle space is a plus.



We’d love to see candidates who have:



  • 1+ year(s) in social media management or related field
  • Bachelor's degree in Marketing, Communications, or a related field
  • Strong PowerPoint skills a plus
  • Basic understanding of social media analytics and reporting.
  • Strong written and verbal communication skills, with attention to detail and grammar.
  • Creative mindset with the ability to think outside the box and generate engaging content ideas.
  • Flexibility to be available for meetings and other in-office work in our NYC office, as needed, and minimum 50% of each month
  • Must have an Easy, Breezy, Beautiful mindset




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga click en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo


Base Salary Range: $82,000-$90,000

Country/Region:  US
City:  New York

Nearest Major Market: New York City