Req ID




Req ID:  89565
Function:  Marketing
Posted:  Sep 8, 2023

New York, NY, US, 10118

Assistant Brand Manager - Burberry Fragrance


New York, NY (hybrid)


COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

We’re looking for a motivated Assistant Brand Manager with a hands-on mentality to join the Luxury US Burberry Fragrance team. This role will report to the Brand Manager and is integral part of the execution of short and long-term brand priorities. This is an exciting opportunity for a passionate individual looking to gain experience and exposure working for an iconic brand. This individual will act as the brand guardian in the US and make business recommendations relevant to the business.


This role will be in compliant to Coty’s Omni working schedule (hybrid model) with office in the iconic Empire State Building, NYC.


  • Assist in the development and execution of marketing plans for the US to reach SOM, sales and financial targets defined for the brand
  • Flawless launch execution including 360 touchpoints of media and trade campaigns
  • Assist in management of the brand portfolio
  • Create and deliver retailer presentations to obtain their buy-in as needed in partnership with Sell-in teams
  • Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs
    • Manage communication and alignment of promotional/non-promotional programs
    • Work in close partnership with Global Marketing teams to support development of long-term strategic direction including innovation pipeline
    • Input to cross-functional initiative meetings.
    • Collaborate on influencer strategy with in-house Influencer Team.
  • Media: Assist in the management of media planning process & asset development for the portfolio.
  • Adhoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge


  • Manage & support all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed.
  • Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets.
  • Provide SKU logistics information to cross-functional teams as requested.



  • Work with local and global merchandising teams on strategy as well as instore and online execution.
  • Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
  • Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
  • Create, & review all planograms.


  • Ensure perfect in-store and online execution of the brand.
  • Enable the field sales and education teams for engaging fragrance instore events.
  • Monitor online stores and B&M stores on a regular basis (following company’s health and safety guidelines).
  • Update sell books




  • Plan trade activations with sales (sell-in, sell-thru teams) and channel strategy teams
  • Create and update retailer presentations as required. Work closely with channel and global team to provide lab samples and comps for seasonal retailer meetings
  • Present novelties and brand strategy to business partners.
  • Collaborate on E-commerce strategy (, pure players)





  • Ability to comply with Company’s Omni work schedule.
  • Bachelor’s degree is required. MBA is preferred.
  • 3+ years relevant work experience in luxury fragrance landscape.
  • Ideal candidate would have luxury fragrance expertise and knowledge of navigating with a license is a plus.
  • Detail-oriented, ability to execute tasks with unprompted follow-up
  • Excellent communication skills (verbal/written)
  • MS Office Proficiency (specifically Excel and PowerPoint)



  • NPD & data analytics skills
  • Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
  • Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
  • Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.



Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster


Español - Por favor, haga un  en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Base Salary Range: $80,000 – $90,000 + bonus 


Country/Region:  US
City:  New York

Nearest Major Market: New York City