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Req ID




Req ID:  88457
Function:  Marketing
Posted:  May 23, 2023

New York, NY, US, 10118

Assistant Brand Manager, US Sally Hansen




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.


The Assistant Marketing Manager, Sally Hansen is responsible for assisting the Manager of Sally Hansen Nail Color in the development and implementation of business and marketing strategies to drive profitable growth for Sally Hansen Nail Color & Treatment segments. He/she will be responsible in assisting with the effective management of the marketing, advertising and promotional activities of the organization, as well as assisting the Marketing Manager on business analysis, planning and forecasting each segment of the business. He/she will contribute to the total effectiveness of the brand by offering business recommendations and creative ideas, communicating openly, and proactively solving problems.


In addition, the Assistant Marketing Manager, Sally Hansen will play a key role coordinating programs across the broader integrated marketing team - consisting of Local Brand Marketing, Local Influencer Marketing/PR, In-Store, E-Comm and external agency partners - to ensure seamless in-market execution & delivering upon maximum sell-out.


The Assistant Marketing Manager, Sally Hansen is versatile and knows his/her market, portfolio and consumers better than anyone else. He/she has strong analytical, leadership and communication skills and is highly attuned to the competitive environment and pop culture.  He/she is detail oriented, has high quality standards and is capable of managing complexity across numerous stakeholders to deliver results on time with excellence.




In this role you will be responsible for:



  • Ongoing analyses of brand and reporting for the brand.
  • Analyze and derive insights from sales trends, competitive performance and industry trends to recommend strategic choices and actions to drive the business.
  • Maintain regular tracking of business results & generate monthly report to be shared with Senior Leadership Team detailing brand performance.
  • Assist Marketing Manager in forecasting monthly consumption based on sales trends & actuals.
  • Assist Marketing Manager on budget management to reconcile all spend on a monthly basis.
  • Monitor excess & obsolete inventory and provide strategic recommendations on how to reduce / manage.



  • Assist Manager on the planning and launch execution for Nail Color & Treatment, collaborating with brand marketing peers and cross-functional partners to deliver brand initiatives that win in the market.
  • Assist in the development and execution of marketing support initiatives to drive core base business products.
  • Contribute to new initiative sizing for innovation P&L. Evaluate detailed sku-level performance biannually to recommend items for discontinuation.



  • Assist Manager in developing paid & earned media briefs.
  • Share timelines with our Global partners & track availability to ensure assets are received ahead of key deadlines, collate & share with the media agency.
  • Review & provide comprehensive feedback to manager on local media asset throughout process of media plan execution.
  • Assist in preparation for all PR materials needed for PR events and product launches



  • Manage, maintain & track all NPDR’s, NARS & Oracle Codes for product and display.
  • Create & present national display briefs, during weekly creative status’.
  • Participate in development of packaging for US commercial activities i.e. duo packs, shrink sleeve, labels etc & create codes accordingly.
  • Work closely with Local Brand Marketing colleagues, Local Trade Marketing and Sales to align timing and content of in-store activation, social media and .com programs.



  • Assist in preparing for sales materials, including internal webinar presentations to Sales teams and retailer line reviews presentation materials.
  • Act as key contract for the Sales Information Team to ensure commercial readiness milestones are completed on time.


  • Assist manager in creation of corresponding launch season adds, deletes
  • Collaborate with Wall Team to update Tray Line Ups & Wall Copy Sheet.
  • Ensure samples are provided to sales admin / comp studio team on time to create product comps for line reviews / color matching shelf strips for bullnose artwork
  • Review artwork mechanicals for approval.




We’d love to see candidates who have:



  • 4-year Undergraduate Degree
  • 3-5 years of Marketing and/or Digital experience
  • Deep, unrelenting passion for Beauty
  • Eye for detail in both qualitative and quantitative aspects



  • Culturally Aware – Plugged into what’s trending, new and next and able to connect that awareness with business and planning strategies
  • Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making
  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
  • Creativity and Innovation- Creativity, Business savvy, originality, intuition
  • Leadership and Personal- Motivating others, development of employees, effective communication, relationship-building, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
  • Passion for Brands/Beauty – in-tune with the marketplace, seeks out new ideas and inspiration



  • Beauty experience very strongly preferred
  • Undergraduate degree required.  MBA or Master’s Degree a plus
  • Marketing & Trade experience




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un  en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Base Salary Range: $82,000 - $87,000

Country/Region:  US
City:  New York

Nearest Major Market: New York City