Req ID




Req ID:  88931
Function:  Marketing
Posted:  Sep 14, 2023

Miami, FL, US, 33131

Manager, Merchandising and Promotions

Merchandising and Promotions Manager

Miami, FL – Travel Retail


COTY is looking for smart leaders who are fast and passionate.


This role will be responsible for actively leading all merchandising activities in Travel Retail Americas for a selection of Beauty brands. Responsibilities will include implementing non-permanent in store installations, by coordinating/tracking/reporting on these activities while maximizing in-store brand visibility and improving consistency across all channels.




Drive excellence in store execution and grow market share by expressing our global brands through best-in-class visual merchandising in all channels.


In this role you will be responsible for:

  • Create and own the temporary instore installations in alignment with the Senior Brand Manager 
    • Create breakthrough and engaging animations while maintaining global standards and brand guidelines.
    • Manage design and approval process with internal and external stakeholders
    • Award design and act as liaison between production suppliers and retailers.
    • Access and share guidelines and artwork for design and production vendors
    • Develop and communicate guidelines to our field team to ensure perfect execution in store
    • Create and distribute photographic records of all activities.
    • Support promotions management via TRIP app
  • Drive perfect execution in store in line with brand guidelines and regional strategy
    • Drive with the marketing team strong toolbox to win at retail (temporary design, creative ideas to support PM, merchandising tools, retailtainement…)
    • Develop and communicate all planogram updates incorporating new launches and discontinuations.
    • Adapt wisely planograms and space allocations to maximize retail sales and to be in line with our regional needs and priorities.
    • Ensure visuals are updated as needed.
    • Support the sales team to develop creative assets and tools to improve our performance at POS, engagement with consumers and elevate brand image.
    • Track in-store execution with TRIP app and guide the field team to adjust, fix, improve executions if needed
    • Drive digitalization at POS with the support of the global TR team
  • Manage forecast order quantities for merchandising items from global offerings.
  • Own and track merchandising budget in line with Senior Brand Manager
    • Track budget and calculate ROI for each animation
    • Manage the budget of merchandising tools, visual production, and temporary production
    • Follow up with finance team on creation of PO, invoices



We’d love to see candidates who have:



  • Bachelor’s degree in marketing, Design or business-related field.
  • 5+ years of related experience with strong operational background in project management, especially within a visual merchandising, retail operations, or marketing department.
  • Fluent in both English and Spanish. French is a plus.
  • Travel Retail and beauty industry background preferred.
  • Good proficiency of Excel, PowerPoint and Photoshop or other design software’s.
  • Read technical CAD / 3D drawings and have good consumer goods marketing experience. No technical drawing skills necessary, just the ability to read / approve / refuse them.
  • General understanding of fabrication and print processes.
  • Experience managing fixture and/or print vendors a plus.
  • Be able to simultaneously manage multiple projects across categories - fragrance, skincare and makeup.
  • Have strong project management skills and be able to manage multiple cross-category projects at the same time.




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster


Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

Country/Region:  US
City:  Miami

Nearest Major Market: Miami