Req ID




Req ID:  88131
Function:  Marketing
Posted:  Dec 6, 2023

Manhattan, NY, US, 10018

Senior Marketing Manager





COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.


In an effort to grow the business and the desirability of Gucci and Burberry Makeup in the US market, we are looking for a Senior Marketing Manager to support the development and execution of U.S. Marketing strategy that delivers U.S. financial targets and aligns with the Global marketing strategy. Along with the Marketing Director, the Senior Marketing Manager will be responsible for strategic brand planning and delivering the national marketing strategy and execution in Luxury Department Stores, Specialty retailers (Sephora, Ulta) and e-Commerce channels to drive brand awareness and SOM growth.

The Senior Marketing Manager will lead the luxury makeup portfolio (Gucci, Burberry) and will lead the introduction of Burberry Makeup into the US market. The SMM will lead budgeting, forecasting, in-store and online merchandising, P&L tracking, pricing and promotional strategies relating to the brand in partnership with transversal teams (sales, merchandising, media, IM, finance, events, training, ecom, demand planning). The SMM will also support long-range planning for US market based on learning, insights, and a hunger for market-relevant innovation.

The Senior Brand Manager will report into the Marketing Director, in collaboration with the VP of Marketing. Key stakeholders include global marketing, transversal teams and the fashion house.


The ideal candidate is a well-rounded color cosmetics marketing professional with strong analytical, leadership, solid communication skills and is attuned to consumer trends in beauty. The ideal candidate needs to be highly organized, detail-oriented, able to manage multiple projects at once, and passionate about the industry. Prior experience working for color cosmetics brands distributed at Sephora and Luxury Department Stores is beneficial.





In this role you will be responsible for:


Developing and executing brand strategy to reach Sales, Productivity and Financial targets for the luxury makeup brand cluster


  • Flawless launch of newness including 360 campaigns with above the line and below the line support
  • Lead Performance analysis and program deep dives
  • Visual Merchandising: Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
  • Media: support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
  • Influencer Marketing: Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
  • Events: Partner with the Event Planning team on account specific events
  • Support forecasting process. Work with the forecasting team for all innovation and support the phasing of saleable and promotional items.
  • Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
  • Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
  • Promotional support: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
  • Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
  • 3 Year Planning: Strategically plan the coming years based on learnings, insights and a hunger for innovation
  • Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.
  • Lead and inspire one direct report




We’d love to see candidates who have:



  • Bachelor’s Degree in Marketing or a related field is required. MBA a plus.
  • 7+ years of relevant work experience in marketing or product management; color cosmetics experience is required
  • Innovative team-oriented leader with proven success creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
  • Strong cross-functional leadership and organizational skills with proven experience in a matrixed, global organization
  • Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • Digitally savvy, with marketing knowledge across media – digital, social, influencer, print, OOH
  • Must be a self-starter, professionally mature, accountable, flexible, resourceful, organized and highly detail-oriented with accurate work output
  • Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)


  • Experience with Sephora and US luxury department channels (Saks, Bloomingdales, Nordstrom)
  • Experience working with a license-brand
  • Passion for the beauty industry and the Gucci and Burberry brands




This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.





Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster


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Base Salary Range: $115,000-135,000


Country/Region:  US
City:  Manhattan

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City