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Req ID




Req ID:  88428
Function:  Marketing
Posted:  May 18, 2023

Manhattan, NY, US, 10022

Media Director, US Luxury Marketing

Director, US Luxury Media




COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.


The Director, US Luxury Media will be responsible for management of paid media strategy and activation for the US Luxury division (Fragrance, Makeup & Skincare) and act as they key subject matter expert, partnering day to day with stakeholders at all levels to ensure paid media efficiency and effectiveness as a key marketing pillar. She/he will oversee media for a large portfolio of brands with a total paid media budget of $75M+. 

She/He will use their leadership skills and influence to ensure that local media plans ladder to global strategies while ensuring local business goals are met. Reporting into the US Sr Director of Media, this position will partner closely with cross functional teams across Marketing, Influencer/PR, Finance, Sales, eCommerce, Procurement & CMI. She/he will develop and manage a team of 3 direct reports who will coordinate campaigns across multiple platforms, with a strong focus on digital (Social Media, Video, Publisher Direct Buys.) She/he will also be responsible for day to day oversight and management of output from local Agency of Record.





In this role you will be responsible for:

  • Management of paid media strategy and activation for the US Luxury division (Fragrance, Makeup & Skincare)
  • Oversight of paid media for a large portfolio of Luxury Fragrance, Skincare and Makeup brands; management/ financial tracking of  OMNI budget (Traditional, Digital, Coop, eCommerce, DTC) across portfolio of brands is a key responsibility
  • Ensuring plans are built to drive local business goals/growth via strong day to day collaboration with US Marketing teams, Sales & Finance
  • Coordination with global media / marketing partners on local media strategies and plans
  • Develop and execute ongoing media presentations for brands and leadership teams that demonstrate media strategy and key successes
  • Continually communicate and evaluate progress against key metrics while constantly looking at ways to optimize performance
  • Act as key Media expert for the Luxury division, challenging the status quo and bringing new, innovative thinking to the organization
  • Development and management of a team of 3 direct reports; focused on individual group of brands. . Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; fosters a diverse and inclusive workplace
  • Day to day oversight and management of output from local Agency of Record. Responsible for tracking delivery, progress and alignment to COTY goals




We’d love to see candidates who have:



  • 12+ years of Media experience – agency side, brand side or both
  • Experience with Beauty brands in the US market
  • Management of a portfolio of brands; preferably Global brands
  • Track record of creating and executing a Global Media strategy answering business objectives
  • Strong understanding of the digital landscape to build synergies with Ecommerce, Eretail Media and DTC teams
  • Strong understanding of the KPIs to optimize media performance & key platform best practices
  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
  • Experience in a dynamic, matrix organization
  • Experience in growing strong partnerships with key digital players
  • Active learner who is willing to experiment and be open minded to new ideas and technology
  • Experience developing and delivering presentations to various audience levels within an organization
  • Attention to detail; ability to manage multiple brands / campaigns at once with a sense of urgency
  • Bachelor’s degree required



  • Luxury Beauty experience: Skincare experience an added plus
  • Experience managing a media team




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.





Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster


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Base Salary Range: $140,000-175,000


Country/Region:  US
City:  Manhattan

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City