Share this Job

Req ID




Custom Field 2:  82503
Category:  Digital
Date:  Jan 10, 2022

Manhattan, NY, US, 10118

Kylie DTC Digital Marketing Manager

ylie DTC Ecommerce Digital Marketing Manager:

  • Will be responsible for the conception and management of digital marketing campaigns across Paid Media channels in addition to Email and SMS for
  • Will be responsible for working with our media agencies to optimize campaigns to drive awareness, engagement, and conversion for
  • Will be responsible for growing email and sms database and optimizing campaigns to drive customer retention, repeat purchases and conversion for

Reports to: 

  • Director, DTC Ecommerce North America based in New York City


Grade level:

  • 8 (manager)


Salary Range:

  • As per grid


Job Location Options: 

  • New York, NY


Expected Travel:

  • Primarily US-based travel in year 1
  • 1-4 times Globally per fiscal year



  • Define and implement digital marketing plan across paid media channels and for email and sms marketing
  • Concept and brief digital copywriter and designer on digital marketing creative needs
  • Manage marketing calendar updates and support ideation of new email and merchandising programs
  • Coordinate digital marketing activation plans with site merchandiser to ensure site landing pages meet the needs of campaigns
  • Interface with key stakeholders for creative approvals on digital assets
  • Align key collection and product launch campaign messaging with Global marketing and the LA Kylie team
  • Maximize organic social / pr content by creating timely ad-hoc email or sms campaigns
  • Identify new test and learn opportunities through a/b testing of content and audiences and participation in new channels
  • Manage set-up and deployment of each email and sms campaign
  • Share marketing calendar with organic social counterparts; drive landing page destination of organic posts and tag links with analytics to understand performance
  • Ensure media agency receives 1st party data on a regular basis to maximize targeting efforts
  • Continually optimize email and sms CRM programs; monitor KPIs and adjust strategy and content as necessary
  • Analyze and report on key channel metrics weekly and monthly in site and sales performance review meetings




  • 4-6 years in ecommerce with experience in paid media and email/mobile marketing
  • Comfortable working around uncertainty to achieve results
  • Experience in working in a busy DTC Ecommerce environment and being able to demonstrate flexibility when plans change
  • Understanding of channels, campaigns and content optimization through purchase funnel complemented by strong analytical skills
  • Experience with email and mobile marketing platforms; adobe campaigns and attentive mobile experience a plus
  • Experience with analytics program; Adobe analytics a plus
  • Experience in beauty or skincare industry a plus
  • Knowledge of Adobe Photoshop is a bonus
  • Commercially minded and able to drive positive ROAS on campaigns
  • Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
  • Able to work in teams and independently
Country/Region:  US
City:  Manhattan

Nearest Major Market: New York City