Req ID




Req ID:  89166
Function:  Marketing
Posted:  Sep 1, 2023

Manhattan, NY, US, 10001

Director, Trade Marketing, Sally Hansen & Fragrance





COTY is looking for smart leaders who are tenacious. passionate and fearlessly kind.


The Director of Trade Marketing for US Consumer Beauty will be responsible for coordinating and facilitating the interactions between sales and marketing teams, to ensure sales and customer feedback are properly addressed in initiative planning. This position will develop and implement trade marketing efforts designed to support and enhance the brand positioning, drive revenue growth, customer awareness, customer acquisition, and help manage product positioning, brand identity, messaging,promotions and campaigns across brands.




In this role you will be responsible for (but not limited to):


  • Managing day-to-day activities and development plans of 5+ team members
  • Ensuring proper execution of 4Ps across retailers
  • Development of winning local customer/brand plans
  • Drive the strategy between local brand marketing and customer development teams
  • Develops and approves local trade marketing plans to ensure they are in line with the brand strategy and objectives as defined by the Local Marketing Team in terms of:
    • Initiative prioritization
    • Pricing
    • Customer A&CP support + allocation between customers and initiatives
    • Promotional strategy
  • Provides feedback to Marketing for the development of local/ regional initiatives and monitor their progress
  • Responsible for the development of all initiative plans to ensure that they meet the market needs (ie – commercial readiness)
  • Pricing: issues price recommendations for all product initiatives for key markets
  • Participates in brand reviews as the ‘voice of the customers’ providing input based on market needs
  • Oversees the portfolio evolution, launches and discontinuations
  • Defines customer priorities per initiative
  • Develops and Executes local teams execution plans
  • Develops sell in animation tools to trade
  • Recommends Distribution strategy
  • Recommends assortment strategy by channel
  • Recommends pricing & promotional strategy
  • Assesses and activates customization needs where relevant
  • Develop central competitive pricing databases for all key competitors. Share with all brand teams
  • Monitor the correct application in each customer
  • Propose corrective promotional pricing strategy to respond to changing competitive environment
  • Develop sell in animation tools to trade for all launches
  • Oversee and approve key retailer plans (Win and Play to Grow customers)
  • Support customer teams in key retailer presentations
  • Co-approve target launch quantities for key launches at the start of NPD process defining internal benchmark
  • Oversee forecasts per market on key initiatives and check evolution vs benchmark and target
  • Quota allocation management in cases of restricted supply
  • Inform DP team on major changes in distribution/price /promo with volume impacts


Organize the flow of information:

  • To sales & customer teams
    • Feeds launch info to customer teams on time and in full for successful execution of the 4Ps
    • Develops and coordinates marketing launch tools timelines for key initiatives so that delivery ismonitored and is timely. Ensure needs are clearly communicated and performance of delivery istracked (POS guidelines, adv copy, samples, merchandising guidelines, model shots, pack shots). Develops trade sell animation and presentation tools for all initiatives launch post evaluation on all major launches.
  • To the Marketing team
    • Needs gap analysis: coordinate and feedback customer needs to fine tune launch plans, and guidefuture NPD
    • Ensures the development of the right support materials in line with brand strategy to animate localmarket needs




We’d love to see candidates who have:


  • Bachelor’s degree in business or related field, with 10+ years of professional CPG Commercial experience and a track record of performance; at least 7 of which are in Sales or Sales Strategy leadership
  • Successful track record of cultivating strategic customer and marketplace stakeholder relationships up to and including the C-suite and ability to leverage those relationships to enhance Coty's corporate image and business results
  • Demonstrated ability to cultivate relationships with inter-company cross functional areas
  • Demonstrated ability to attract, develop, lead, and promote a high performing team
  • Has a track record of sound judgment, follow-up, and personal accountability characteristics




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.





Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


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Base Salary Range: $150,000-175,000

Country/Region:  US
City:  Manhattan

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City