Req ID




Req ID:  92188
Function:  Marketing
Posted:  Jul 13, 2024

London, LND, GB, SW19 4DR

Senior Influencer Marketing Manager / Advocacy



Location: London 


We are offering an exciting position to join the MaxFactor Global Marketing team!

This is a great time to make an impact accelerating our Global influencer and advocacy strategies, developing global campaigns, activations, and driving key KPIs.




As our Senior Influencer Marketing Manager, you are responsible for focusing on driving awareness and consideration of the MaxFactor brand through influencer-led campaigns, globally.


We are looking for someone that has a deep knowledge of the influencer space, tools, risks, opportunities, and the ability to work with local marketing teams, to create culturally relevant, creatively brilliant campaigns. Campaigns that create a buzz, talent wants to be a part of and that the team can be super proud of.


Your focus will be to:

  • Build a global influencer and advocacy strategy and approach guiding on the most effective tools to identity, recruit, execute and measure influencer marketing success
  • Manage and grow our Global influencer relationships with a focus on our Creator Crew
  • Develop creative influencer and digital ideas across multiple markets, cultures and social platforms as part of an effective and always on content strategy
  • Collaborate closely with the local teams to ensure local plans are aligned with Global strategies and all content adheres to “best-in-class” expectations
  • Apply critical thinking to influencer and advocacy campaign support plans to ensure content is connected to broader marketing plans and is focused on the right metrics to help us achieve our goals
  • Brand reputation and issues management related to influencer outputs and broader social media impact
  • Senior counsel and expertise on the latest influencer marketing news, approaches, trends, tools and approaches
  • Oversight and management of paid social influencer related products and tools (Traackr, Sprinklr, etc.) across all major platforms (TikTok, Meta, Snap), including objective setting and performance projections
  • Management of talent negotiations, required suppliers, contracts, payment and deliverables
  • Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
  • Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.



Working for Coty means bringing your true authentic self to a place of beauty lovers who are highly passionate about making an impact in a vibrant, enjoyable environment!  


You will work closely together with several cross functions such as Product Innovation, Digital & Media, Commercial Planning and Corporate Comms.


All your colleagues are creative, supportive, diverse and demonstrate a pro-active attitude.





As a Senior Influencer Marketing Manager, you will bring solid professional expertise and proven track record in campaign development across different markets and touchpoints. If you have worked in both local and regional/global roles it would be beneficial. Strong communication skills to persuade others, articulate a point of view, and set direction. You will be accustomed to work cross-functionally, with a lot of internal and external partners and feel energized from working in a fast-paced, diverse and international environment. Other than that, you will have:


  • Influencer and advocacy marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred)
  • Strategic thinker with strong project management skills required
  • Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence and how different strategies achieve different goals
  • Ability to collaborate with local marketing teams and drive global scale
  • Ability to form strong talent and talent agency relationships
  • Must have excellent understanding of digital/Influencer projects development life cycle 
  • Skilled in written/verbal and delivering presentations
  • Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey



As our Senior Influencer Marketing Manager some of the benefits you will receive are:

  • A generous salary to match your knowledge and experience.
  • Private Medical Insurance
  • A generous pension scheme
  • Hybrid working



  1. A telephone/online introductory meeting follows.
  2. A first online/in-person interview
  3. A Second interview
  4. You will receive a proposal with the terms of employment.




Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!


For additional information about Coty Inc., please visit


Country/Region:  GB
City:  London