ABOUT COTY  

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

MISSION

The Creative GenAI Project Manager will be responsible for planning, managing, and delivering GenAI-powered projects that support brand growth, marketing, and operational efficiency within Coty’s Consumer Beauty division. The role requires strong project management expertise combined with an understanding of Generative AI technologies and creative production workflows, ideally with extensive experience within the beauty industry.

Reporting to the Global Head of Creative Operations, this role will work closely with internal teams, external GenAI vendors, and leadership to implement GenAI solutions that enhance creativity, streamline workflows, and improve operational efficiencies.

This role will play a key part in shaping Coty’s evolving approach to Generative AI within end-to-end content production; helping identify opportunities where AI can unlock new ways of working, improve content scalability, and support future innovation.

THE ROLE

Responsibilities:

GenAI Project Leadership

• Lead GenAI-driven initiatives across marketing, creative, and operations
• Develop and manage project plans, timelines, and milestones
• Coordinate cross-functional teams including marketing, creative, legal, and external partners
• Integrate GenAI tools into creative and marketing workflows
• Oversee development of AI-generated content (images, video, marketing assets)
• Ensure brand consistency and quality across GenAI outputs
• Act as the primary liaison between internal stakeholders and external AI partners

Project Planning & Delivery

• Manage project scope, timelines, budgets, and resources
• Identify implementation risks and develop mitigation plans
• Track progress and ensure projects are delivered on time and within scope
• Drive workflow improvements and efficiencies through AI solutions

Change Management & Adoption

• Support creative and marketing teams in adopting GenAI tools and workflows
• Provide guidance, documentation, and training where needed
• Ensure responsible and effective use of GenAI technologies

Innovation & Experimentation

• Identify opportunities to apply Generative AI across creative production and marketing
• Partner with teams to pilot new AI-enabled workflows and tools
• Stay informed on emerging GenAI technologies and best practices
• Support experimentation initiatives to test and scale new solutions

AI Tools & Platforms

The role will work with a range of Generative AI tools and platforms, including (but not limited to):

• Image and video generation tools (e.g. Nano Banana, Bria, Gemini, Veo 3, Runway, Sora 2, Adobe Firefly)
• AI content and copy tools
• Workflow automation and collaboration platforms
• Digital asset management systems

WHAT YOU’LL BRING 

Knowledge and Experience:

• 5+ years of project management experience in digital or marketing or technology environments
• Experience managing GenAI and digital transformation projects
• Background in beauty, fashion or luxury brands is highly desirable
• Understanding of Generative AI technologies used in marketing and creative production
• Familiarity with GenAI tools for content creation, analytics, and workflow automation
• Experience with project management platforms and digital asset management systems

Required skills:

• Strong project planning and organisational skills
• Excellent stakeholder management and communication abilities
• Ability to translate technical GenAI concepts into clear business outcomes
• Experience managing cross-functional teams and external vendors
• Strategic thinker with a problem-solving mindset
• Detail-oriented with the ability to manage complex projects
• Adaptable and comfortable working in a fast-paced, innovative environment

CONCLUDING

You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way. Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.