Req ID




Req ID:  92250
Function:  Marketing
Posted:  Jul 12, 2024

London, LND, GB, SW19 4DR

Creative Director- Personal Care and Fragrances




Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit



Reporting to the SVP Brand & Equity, the role of Creative Director of Personal Care & Fragrances will be fully responsible for the leadership of creative output across our Adidas and fragrance licenses – both existing and new/emerging.


This role will oversee the impeccable execution of brand vis-id and equity end-to-end, across 360° campaigns and touchpoints (packaging, in-store, hero media assets and social content).


The position will also be responsible for the creation of strategic concept areas for new licenses and fragrance concepts.


Please note that whilst this position will be based in our Wimbledon Office, we do offer a flexible Omni-working policy which means that up to 50% of your hours will be based from the office and the remaining 50% of your hours can be based from home.




Where the brand/license exists:


  • Responsible for flawless execution of brand vis-id and equity; from design of packaging through in-store to hero media assets (TV/Beauty visuals/Hero in-store visuals/OLV) to social content.
  • Ensuring all omnichannel touch points adhere to and convey the license brand equity and vis-ID, and ‘work hard’ to create growth for brand. 
  • Work in close partnership with SVP Creative, and also in collaboration with brand team and creative producer across all assets.
  • Partner with third parties outside of Coty where creative is not serviced internally.


New Licenses/New fragrance concepts:


  • Responsible for fast & agile creation of strategic concept areas bought to life in outline pack design, and both strategic and visual storytelling used in early license discussions and initial testing of concept areas.
  • Lead on pack design development, partnering with third parties outside Coty.




Knowledge and Experience:


  • Deep beauty expertise in fragrance & personal care, with a large emphasis on an elevated prestige aesthetic.
  • Highly experienced and comfortable working with A-list celebrity talent, top level director and photography talent.
  • A craftsman and a creative brand builder at heart - motivated by what works and is effective in creating growth within fragrance /body care.
  • Insists on flawless exquisite execution of work - not ‘just ok’.
  • TikTok obsessed. Social Media Savvy. Culturally plugged in.
  • Global operator - sensitive with a strong understanding of design market needs  – an experienced operator with ability to manage the healthy tension between local and global teams.
  • Well connected within UK/EU creative and production circles.
  • Capable of working independently to create layouts, color treatments, retouch, story boards and rough edits if needed.
  • Ability to work in agile way, managing multiple complex workstreams simultaneously. Happy to roll sleeves up and get involved.
  • Capable and comfortable dealing with brand team on the complex and ever-changing demands of the day-to-day business with patience and adaptability.
  • Ability to partner with an embryonic small team of design (packaging & in-store) and scale creative team on an ‘as-needed’ basis.


Required skills:


  • Well versed in UK/EU/Global mass fragrance and body care.
  • Excellent Adobe CC (InDesign, Illustrator, Photoshop, InDesign) skills.
  • Digitally literate and culturally plugged in.
  • Active interest in Gen AI a bonus as alternative production models will be used going forward.
  • Able to travel, globally.




You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way. Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Country/Region:  GB
City:  London