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Req ID




Req ID:  86573
Function:  Marketing
Posted:  Apr 1, 2023

London, LND, GB, SW19 4DR

Brand Manager

We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations.

Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, philosophy, Adidas, Rimmel, Max Factor, COVERGIRL and the list goes on and on!


Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace.



Do you want to work for the #1 makeup brand in the UK?


The Rimmel London team is looking for a high profile Brand Manager. Reporting to the Brand Director, this role will give you full ownership of the Eye category.


You will have a high-level input (together with the wider Brand team) in creating the future brand strategy for Rimmel, across the  Eye Category. You are the guardian of the brand equity and will ensure flawless execution in line with the global guidelines.


In this role you will need to work with and through others, winning the heart & mind of your direct report supporting on the eye category. Coaching will be a big part of your role ensuring we continue to nurture talent as a team.


You will have responsibility for a significant commercial plan, ensuring that we minimally meet our financial commitments. A constant understanding of the commercial delivery is required to course correct plans, leading to maximizing return on marketing investment.

You will be intellectually curious to understand the category and brand performance drivers through our many & varied data sources. You will be agile and persistent in discovering insights through data, and using your natural tenacity to convert these into commercial opportunities and plans.

Your strong communication skills are vital to align all internal stakeholders, including functions such as sales, COMEX, finance, visual merchandising and supply chain. The partnership with global marketing needs to be built on trust, constant communication and aligned objectives.


You will also contribute to the positive marketing team culture. Driving energy, a positive impatience and a willingness to share and help your colleagues to succeed.


If you are looking to join a team that sets you apart from the rest, that is high energy, has high standards, will work closely with you on your development and is super friendly then this is the exciting role you have been waiting for! We’re looking forward to meeting you!


In this role, no days are the same!



Brand Strategy and Management:

Full ownership and responsibility for the Eye category. Identify market risks and opportunities to build growth plans in line with business targets and brand goals.
Lead overall brand planning cycle for Rimmel working closely with and coaching the other brand managers
Develop and deliver local initiative launch plans in collaboration with internal key stakeholders (e.g. sales team, trade marketing, brand finance) and external partners (e.g. media agency).
Bring in depth consumer understanding to develop and implement consumer led NPD and communication program
Be a UK consumer and market champion working closely with our global team to build strong activation plans fit for the UK in line with the UK brand objectives
Identify from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell in and launch activation
Co-lead (with sales and trade marketing) meetings with retail customers to align on mutually beneficial growth strategies and plan
Working with the internal & international merchandising teams to manage the design and production of local POS elements, ensure they follow both Global guidelines and UK market requirements.
Managing and organizing potential experiential events for the brand from concept through to creation.


Lead the annual media briefing for the overall brand working closely with the other brand managers
Responsibility for the full media plan
Understanding the media market and media plan, driving through new thinking to drive trial with the target consumers.
Liaising with internal PR/ Influencer Marketing team to drive consumer engagement and off and online reach.
Collaborate with Digital Brand Manager to inform the brands Digital Strategy, Ecosystem and always-on plans, as well as development of NPD/Initiatives specific activations.
Oversee execution of best in class ATL and BTL activation across the full media mix


Conducting pre and post analysis of launches and promotions – qualitative and quantitative.
Brand analysis and share reporting on a monthly basis providing insights to relevant team members.


Local brand management including P&L steering to make sure all brand investments are delivering vs target KPIs and profitability targets.
Along with internal cross divisional teams, co-manage the S&OP process, driving insights and actions for the accurate forecast for new and ongoing stock forecasts.
Work with internal teams on forecasts of all new initiatives and correct phasing in line with our sell-out ambitions.

Team management

In this role you will have the opportunity to manage an Assistant brand manager providing coaching and support to ensure they grow and develop.


Current BM level within FMCG. Demonstrates a strong understanding of brand management/marketing in a retail environment.

A strong financials acumen, understanding the details of P&L drivers and management.

A relentless passion for Beauty industry

Proactive with a can do attitude: It is key that you embrace all challenges and welcome them with a positive mindset and a hands on approach. We are looking for someone that can focus on what needs to be true to make something happen, not the reasons why they can’t make it happen.

A team player. Always listening to understand and creating informal teams to succeed (as a team).

A challenger: You have a desire to do things differently, and consistently strive to improve and strengthen the plans and processes. You are not afraid of failure but can learn from it.

Ambitious: You are driven and have high standards in everything you do. You want to grow and we will be there every step of the way to help you develop and support you to achieve your professional goals.



Marketing & Sales

We drive growth, brand equity and customer loyalty with innovative products, digital campaigns, events, partnerships and in-store executions. Our work includes both the physical and digital world across all categories. We aim to be gamechangers in the beauty industry, winning the hearts and minds of consumers around the world.






Country/Region:  GB
City:  London