RESPONSIBILITIES

We are looking for a driven and detail-oriented E-commerce Executive to join our Coty Malaysia team. You will support the execution of digital and commercial strategies across our luxury beauty portfolio, working with cross-functional teams to enhance online performance and user experience. This role offers hands-on exposure to content, campaigns, data analysis, and market insights to help drive growth and elevate brand presence online.

Your main focus:

• Plan and execute e-commerce promotional activities (Lazada / Shopee / Zalora / Tiktok / relailer.com) aligned with the Integrated Commercial Planning process. Ensure accurate setup of promotions (e.g., bundles, discounts, vouchers) and manage inventory accordingly.
• Liaise with internal teams (e.g., design, brand) and external partners (e.g., agencies, platforms) to ensure seamless execution of e-commerce plans and campaigns. Provide daily operational and administrative support to ensure smooth execution.
• Support and monitor digital initiatives including KOL campaigns, content creation, social media posting (Xiaohongshu, Instagram, TikTok, Facebook), and livestreams to drive traffic and engagement across platforms.
• Track, measure, and report on the performance of eCommerce and digital marketing initiatives. Leverage data analytics to develop actionable strategies for demand generation, customer acquisition, and retention.
• Perform regular market analysis and competitive benchmarking, particularly within the luxury beauty category, to identify trends and opportunities.
• Assist in continuous improvement in the online shopping journey, from product content to customer service, ensuring a seamless luxury experience.
• Work with internal teams to develop best-practice eCommerce content aligned with global standards and localized for impact.

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

You will work closely together with several departments such as Retail Operations, Commercial and Marketing, Finance, Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.

YOU ARE A COTY FIT

You like to make a difference. As an E-Commerce Executive, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• Bachelor’s degree in any discipline.

• Minimum 1-2 years of experience in eCommerce, digital marketing, or a related field.
• Strong analytical, number sense and problem-solving skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a fast-changing environment
• Strong communication and organizational skills.
• Ability to work independently and as part of a larger team
• Proactive problem prevention and issue resolution ability
• Interest or background in the luxury beauty industry is a plus.

OUR BENEFITS

As our E-Commerce Executive, some of the benefits you will receive are:

• Market competitive salary: Salary commensurate with experience and market benchmarks
• Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
• Product Allowance: Employees can order from a selection of Coty Products each year
• Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.