About the Role…

We are looking for a driven and detail-oriented E-commerce Executive to join our Coty Luxury Malaysia team. You will support the execution of digital and commercial strategies across our luxury beauty portfolio, working with cross-functional teams to enhance online performance and user experience. This role offers hands-on exposure to content, campaigns, data analysis, and market insights to help drive growth and elevate brand presence online.

• Plan and execute e-commerce promotional activities (Lazada / Shopee / Zalora / Tiktok / relailer.com) aligned with the Integrated Commercial Planning process. Ensure accurate setup of promotions (e.g., bundles, discounts, vouchers) and manage inventory accordingly.
• Liaise with internal teams (e.g., design, brand) and external partners (e.g., agencies, platforms) to ensure seamless execution of e-commerce plans and campaigns. Provide daily operational and administrative support to ensure smooth execution.
• Support and monitor digital initiatives including KOL campaigns, content creation, social media posting (Xiaohongshu, Instagram, TikTok, Facebook), and livestreams to drive traffic and engagement across platforms.
• Track, measure, and report on the performance of eCommerce and digital marketing initiatives. Leverage data analytics to develop actionable strategies for demand generation, customer acquisition, and retention.
• Perform regular market analysis and competitive benchmarking, particularly within the luxury beauty category, to identify trends and opportunities.
• Assist in continuous improvement in the online shopping journey, from product content to customer service, ensuring a seamless luxury experience.
• Work with internal teams to develop best-practice eCommerce content aligned with global standards and localized for impact.

ESSENTIAL:

• Bachelor’s degree in any discipline.
• Minimum 1 year of experience in eCommerce, digital marketing, or a related field.
• Strong analytical, number sense and problem-solving skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a fast-changing environment
• Strong communication and organizational skills.
• Ability to work independently and as part of a larger team
• Proactive problem prevention and issue resolution ability
• Interest or background in the luxury beauty industry is a plus.