Req ID




Req ID:  89428
Function:  Marketing
Posted:  Sep 12, 2023

Kuala Lumpur, 10, MY, 47810

Brand Executive

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. Coty is the global leader in fragrance. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., Please visit




About the role 

Work with Brand Manager to achieve brand and business goals for assigned brands through the formulation and execution of successful marketing strategies


Brands: Hugo Boss, Calvin Klein, Chloe, Marc Jacobs, Davidoff, Tiffany & Co, Miu Miu, Lacoste, Escada


In this role you will be responsible for:

  • Responsible for the end-to-end process of new product launch and campaign management within AnCP budget given – Conceptualize, plan and execute all launches and activations encompassing digital and social media, influencer marketing, trade marketing activations, promotions and/or events.
  • Manage and grow a sustainable product portfolio for the brands including product forecasting and pricing strategy with guidance from line manager, whilst aligning with the overall global and local business strategy
  • Own and manage the development of brands annual launch calendar and marketing plans.
  • Lead the creation and development of all marketing collaterals, tools and mechanics, in line with the brand image and strategy 
  • Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at all brands’ point of sales. 
  • Research and track competitors’ marketing activities periodically and collect market data and insights to analyse brand’s competitive performance and future plans. 
  • Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
  • Form strong collaborative support to inter-departmental teams in achieving the brands’ sales targets. 
  • Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies 
  • Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.


We’d love to see candidates who have: 

  • Minimum 2 year of experience in marketing, preferably from the fragrance/ makeup category
  • Passion for beauty and fragrance is an added advantage 
  • Strong analytical skill to analyse sales numbers and align marketing promotions accordingly
  • Able to work independently with minimal supervision
  • Strong personality to cope in a fast-paced environment
  • Strong communication skills, written and verbal to work collaboratively with different teams
Country/Region:  MY
City:  Kuala Lumpur