RESPONSIBILITIES

We’re looking for an Assistant Brand Manager to join the Malaysia Luxury team. This incumbent will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

Your main focus :

1. Brand Marketing, ATL PR
   • Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share
   • Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Malaysia as the market with best-in-class practices/executions/successes
   • Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
   • Track and improve Marketing KPIs and ROIs

2. Trade Marketing, BTL
   • Discover, plan and execute short to long-term business opportunities for brand growth which includes new store or channel expansion.
   • Plan and execute BTL promotions across Free Standing Stores, Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
   • Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
   • Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
   • Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
   • Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
   • Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at brands’ point of sales

3. A&CP Budgeting, P&L Management
   • Plan, own and manage A&CP budget to ensure profitability
   • Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

4. Market Planning & Forecasting
   • Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, which includes sellable and non-sellable (GWPs, Testers) skus according to business needs
   • Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars
   • Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

5. Reporting & Others
   • Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
   • Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
   • Pricing and promotional analysis

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Marketing professionals and you will work closely together with several departments such as Commercial, Supply Chain and Regional teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.

YOU ARE A COTY FIT

You like to make a difference. As an experienced Assistant Brand Manager, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• Minimally 5 years of 360° brand management experience in Luxury Beauty (Fragrance, Skincare & Makeup) within Malaysia domestic market.  
• Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.
• Experience in multi-brand portfolio management is preferred
• A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
• Excellent time management skills with the ability to prioritize effectively and work under pressure
• Highly detailed with strong organizational and analytical skills; attuned with performance marketing
• A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
• Proactive, agile, with a strong business acumen
• Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint

OUR BENEFITS

As our Assistant Brand Manager, some of the benefits you will receive are:

• Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
• Product Allowance: Employees can order from a selection of Coty Products each year
• Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
• Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.