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Req ID




Req ID:  86446
Function:  Sales
Posted:  Mar 15, 2023

Geneva, GE, CH, 1213

Area Sales Manager





About Coty


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. Coty is the global leader in fragrance. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., Please visit .


Main Responsibilities: Reporting directly to a Key Account Director, this position will lead part of the Sales, Profit and In-store performance of key European retailers


Achieve Sales and P&L Plan

  • Manage the P&L of retailers in different channels such as Downtown shop, Airlines and Airport Duty Free.
  • Define commercial strategy in line with budget targets in order to reach sales and profitability levels requested.
  • Continuously look for, and assess, new business opportunities within area.


Account management

  • Define and sell business plans at the retailer.
  • Develop strong working relationship at all level of the retailer’s organization.
  • Work with clients to maximize all aspects of business (in-shop space & locations, prices, investments, promotions…).
  • Support Key Account Director in annual commercial negotiation.



Animations /Promotions activities

  • Negotiate promotional activities to develop the business.
  • Forecasts innovations and non-saleable products.
  • Coordinate execution with the team (field sales force & merchandising).
  • Define & track budget and align on target with the team.
  • ROI/Performance/sell-out analysis.


In-Store excellence

  • Be the commercial leader to make happen in-store and with excellence the business plan negotiated.
  • Leverage the multi-functional organization (In-store design, Marketing, Supply) as well as the dedicated local field-based organization dedicated to the retailer
  • Continuously seek new opportunities in space and location to enhance brand image and expand portfolio into new categories.



  • Able to work independently & follow through with practical, actionable application.
  • Work with a variety of people from different business and cultural background.
  • Build account relationships at corporate and store level.
  • Implement a variety of brand strategies.
  • Travel ~20% of the time.


Key Competencies

  • Strong collaboration and leadership skills required.
  • Strong analytic and excel skills.
  • Sharp organization skills – able to make the complex simple.
  • A sharp eye for in-store excellence in execution.
  • Excellent written and spoken communication.
  • Language: Fluent English, French is a plus.
  • University Graduate, Economy or business related.
  • Experience in sales, marketing, trade marketing, and Beauty & Travel Retail experience is a plus.



Country/Region:  CH
City:  Geneva