BRAND MANAGER: LUXURY & OMNI-CHANNEL

IRELAND, DUBLIN

HYBRID WORKING

We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations.

Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including, Hugo Boss, Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, Lancaster, Adidas, Rimmel, Max Factor, COVERGIRL, Kylie Cosmetics and the list goes on and on!

Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace.

RESPONSIBILITIES

This is one of the most exciting roles in the Health & Beauty category in Ireland, managing the Luxury brand portfolio and omni-channel strategy for both luxury and consumer beauty divisions. Reporting to the Head of Ireland, this role will put you in the driving seat to create and deliver marketing plans, within an allocated budget to achieve agreed objectives of sales, profit and market share in the Irish market.

The role will also require strong commercial acumen, to ensure that marketing plans and activations are fully commercialised with our retail partners through our distributor. You will need to build strong partnerships with the sales team, retail operations, trade marketing and our Irish distributor to translate comms strategies into activations that excite retailers and delight shoppers.

Analytical skills are a must, creating fact-based rationale to help secure media investment and gain approval for plans, and also post-launch evaluations to highlight improving ROIs (with a zero based budgeting mindset).

Your main focus :

• Design and implement marketing and omni-channel plans for the brands assigned.
• Implement the plans – including POS execution- and track results to recommend on future actions in the market
• Be a consumer and market champion working closely with our global team and UK teams to build strong activation plans fit to compete in the Irish market.
• Identify competitor set and utilise key learnings to inform brand defence strategies.
• 360-degree input, key conduit to ensure instore is talking to media, PR and all consumer touchpoints.
• Ensure brand objectives translate into impactful eventing, media drops and coverage to ensure our brands are at the forefront of conversation + trial with key press and influencers.
• Work closely with all 3rd party agencies across instore, online, PR, design, media, eventing + social to work collaboratively on brand activations.
• Partner with our distributor to lead the translation of our marketing vision. Act as their touchpoint for communication on campaigns, delivery of results and tracking vs benchmarks.
• Brand POC for e-retailers/pure players to create marketing activation plans with the objective to influence retailers and gain synergies between brand digital activities, content strategy and e-retailer strategies
• Work alongside UK Digital & Ecommerce teams to deliver an advocacy driven plan + drive eComm in Ireland.
• Collaborate with cross-functional teams to facilitate the conversion of KPI’s, delivering clear objectives and provide insights to help with decision making within the eComm community.
• P&L responsibility. Always articulate and ability to use finance data as the basis for future action planning.
• Design the annual budget plan for the brands and track monthly leading corrective actions if needed.
• Responsible for managing the full A&CP budget of your category, monitoring, and communicating spend in line with agreed level.
• Ensure Corporate Marketing alignment & licenses guidelines fit in all actions, ensuring consistency
• Analyse sell-out and sell-in data to track goals, project results and have brand KPI’s under control.
• Running key business reports of the brands for decision making.
• Forecast brand needs in terms of demand planning and ensure a proper Sales & Operations Process together with Supply Chain, Finance and Sales Departments.

At Coty Ireland, you’ll join a passionate marketing team of a Senior Brand Manager, Brand Manager, and Marketing Assistant, collaborating closely with UKI commercial, marketing, and media teams in an agile, supportive, and creative environment.

To use the words of Maeve Keenan NAM Luxury 'Working as a National Account Manager for Coty Luxury has been an enriching experience filled with opportunities for growth and collaboration. The supportive environment, coupled with the innovative spirit of the company, fosters a sense of purpose and accomplishment in driving our brands success. the dynamic nature of the role keeps me engaged and motivated, while the strong team culture ensures that every day is both rewarding and fulfilling. I'm proud to be part of such a vibrant and forward-thinking organisation.

YOU ARE A COTY FIT

You like to contribute to the positive marketing team culture. As a Brand Manager you have a passion for the beauty industry and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• Luxury/Beauty Experience: luxury/beauty experience highly desirable
• Previous Omni-channel experience highly desirable  
• Proactive with a can-do attitude: It is key that you embrace all challenges and welcome them with a positive mindset and a hands on approach. We are looking for someone that can focus on what needs to be true to make something happen, not the reasons why they can’t make it happen.
• A challenger: You have a desire to do things differently, and consistently strive to improve and strengthen the plans and processes. You are not afraid of failure but can learn from it.
• Ambitious: You are driven and have high standards in everything you do. You want to grow and we will be there every step of the way to help you develop and support you to achieve your professional goals.

OUR BENEFITS

As our Brand Manager, some of the benefits you will receive are:

• 25 days annual leave + bank holidays + a day off for your birthday
• Pension Scheme, with 8% employer contribution (subject to enrolment)
• Life Assurance Program (8x your salary).
• Private medical insurance (taxable benefit) life insurance and critical illness insurance
• Health and wellbeing platforms

RECRUITMENT PROCESS  

1. A telephone/online introductory meeting follows.
2. A first online/in-person interview
3. A second interview
4. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.