Req ID




Req ID:  90961
Function:  Sales
Posted:  Feb 12, 2024

Costa Mesa, CA, US, 92626

Sales Development Executive - Beauty





COTY is looking for smart leaders who are fast and passionate.


We’re Coty, a global leader in beauty. We’re World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.


Coty is looking for a Sales & Development Executive to join our Sell-thru Team. Sales Development Executive will cover Gucci Beauty, Kylie Cosmetics, and incoming beauty/skin brands.

SDE is responsible for delivering retail sales goals, while strengthening local account penetration and retailer joint business planning – with a disproportionate growth acceleration in flagship doors. The SDE also owns critical organizational expectations – leading, scheduling, and coaching a diverse team comprised of Coty Account Coordinator, Beauty Advisors, Make-Up Artists, and Brand Ambassadors to deliver perfect execution, every day.

SDE will be led by a Regional Sales Director with a team of 8 SDE’s. Make-Up and Fragrance experience is required.




In this role you will be responsible for:

• Achieve/exceed Quarterly/Seasonal/Annual retail sales goals

• Consistently deliver on commitments, proactively communicate solutions to capture upside $ or mitigate downside risk to goal.

• Regularly analyze daily/weekly retail sales and adjust to trends or future anticipated support changes.

• Partner with internal and external support teams and regularly communicate results from conducted activities, maximize opportunities, and minimize risk (while always ensuring sufficient stock levels across basic stock, Gift Sets, and testers).

• Utilize brand ranking, penetration, stock status reports as available + Maximize all promo tools to drive sales and +ROI.

• Own Joint Business Planning with retailer partners to drive accountability and seasonal sufficiency planning.

• Planning to leverage promotional calendars/visual dates, new product introductions, storewide promotions, Holiday intensification plans, Y2 anniversary plans, and competitive activity.

• Ensure Beauty Advisors and Brand Ambassadors execute Coty branded events in-store with excellence (strictly following fashion house guidelines); partner with and solicit support of local Special Event, Marketing, Visual and Personal Shopper Teams to drive sales

• Leading, Scheduling and Coaching Beauty Advisors and Brand Ambassadors

• Perfectly execute corporate by-door scheduling guidance & retail sales expectations.

• Ensure all Beauty Advisors and Brand Ambassadors fulfill exact schedule expectations.

• Ensure all Beauty Advisors and Brand Ambassadors fulfill door retail $ goal expectations.

• Manage industry best Brand Ambassador Teams.

• Weekly: Monitor specialists’ schedule adherence, productivity vs goal, ROI effectiveness, and clientelling % vs targets where relevant

• Ongoing: Ensure Coty’s In-Store team builds and maintains strong, collaborative relationships with all levels of store management to secure and benefit from preferred vendor status.

• Regularly coach and lead by example through active participation in selling, events, visuals, and shoulder to shoulder training

• Actively review education materials, role-play & coach virtually via Skype sessions or in-store when possible.

• Regularly leverage data in coaching sessions + share and reapply learnings from other brands/retailers/teams.

• Ensure Specialists are influencing store management; coach on negotiations/objection handling as needed.

• Maximize In-Store Presence

• Secure allocated space & location (S&L) per corporate directives. Proactively partner in/externally to ensure stock sufficiency.

• Understand S&L process & timings unique to each retailer.

• Resolve S&L concerns + leverage local relationships and data to improve S&L whenever possible.

• Secure incremental visual opportunities at door level: towers, tables, ecktachromes, T-Walls, outposts & holiday shop opportunities as budgets permit while adhering to fashion house and retailer guidelines.

• Communicate Corp merchandising guidelines with Beauty Advisors and Brand Ambassadors to ensure perfect in-store presence, every day.

• Partner with Education to train Beauty Advisors and Brand Ambassadors on new initiatives, Holiday + Key Merchandising Plans and Event guidance.

• Leverage market visits to confirm retention of training materials amongst Beauty Advisors and Brand Ambassadors. Actively review key materials, role-play/coach virtually via regular Skype coaching sessions or in-store when possible.

• Display confidence in public speaking, it is a key requirement for successful market schools and regional/district presentations.




We’d love to see candidates who have:



  • Experience in opening and managing beauty counter and Boutiques in Luxury department stores. Hiring Staff and planning and execution.
  • Basic to Intermediate Computer Proficiency in Excel and PowerPoint.
  • Preferred: 5+ years related experience and/or training; or equivalent combination of education and experience: 2+ years’ experience within Department Store Channel required; 2+ years’ experience as an acct executive
  • Exceptional management, organization, communication, and interpersonal skills. Proven knowledge of industry trends and best practices and ability to work across functional areas.
  • Ability to travel up to 80% of the time, including out of state travel. Required to work from a home office and can travel between client locations. This position allows for one office day per week.



  • Previous team leader experience with an organization>5 people.
  • Bachelor's degree from four-year college or university




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.




Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster


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Base Salary Range: $80,000-$90,000 + bonus 


Country/Region:  US
City:  Costa Mesa

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles