MEDIA & DIGITAL MANAGER

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLE AND DEPARTMENT

Within the Marketing department of the Iberia region, we are looking for a Media & Digital Manager to define the online and offline advertising strategy for Coty Brands supervising the implementation in the Spanish and Portuguese markets.

THE ROLE

Corporate Local Media Strategy

• Lead relationship with COTY Global media Global Teams, Procurement.
• Lead contractual relationship with Media Agency. Be the local partner for contract, payment terms.
• Be at the forefront of developing paid media strategy for the Luxury brands as part of the Marketing Plan, reflecting and helping to accomplish business milestones.
• Centralize the annual media strategies of the market.
• Lead media agency briefings, including full year media brief, campaign briefing and tactical commercial briefs.
• Work closely with global media and marketing teams to localize global media strategy to adapt to the Spanish and Portuguese market.
• Coordinate, analyze, manage multimedia plans with local media agencies (budget monitoring, optimization, validation of choice of media, formats/supports, etc).
• Lead corporate pilots with specific local teams.

Excellence in Execution

• Be responsible for budget, from planning to invoicing process.
• Ensure timely delivery of paid media strategy for all briefs from media agency.
• Secure proper and timely planning strategy from market (implementation of process, guidelines, templates, global SoW deliverables).
• Collect post buy analysis reports and key learnings and share with global teams in actionable format.

Digital and Insights Acceleration

• Actively seek ways to implement new tools, new platforms, innovative formats, and new methodologies.
• Conduct the ongoing maintenance and compliance of our CRM strategy, improving consumer experience, communication, and buyer insights.
• Oversee advanced marketing measurement projects including lift tests, digital attribution and Marketing Mix Modelling/Econometrics.
• Regularly feed local brand teams with media studies/analysis and other relevant insights.
• Gather local best practices for paid media to be shared with brand and media teams.

Transversal

• Work with local marketing, e-commerce, sales and retail team to ensure business objectives being aligned with media strategy.
• Work with business partners to ensure the collaboration on media, digital & CRM is replying to the business objectives on both sides.

WHAT YOU’LL BRING

We’d love to see candidates who have:

Essential:

• 5+ years of experience in media strategy and planning in a similar role / agency or advertiser / international brands
• Adapted to complex and changing environments, with solid experience in media and digital, with perfect control of media channels.
• This position requires, beyond a solid organization, very good interpersonal relationships, listening and a good ability to adapt.
• Dynamic, creative and structured, favoring collaborative work.
• Excellent oral and written communication.
• Fluent Spanish and English are required.

Desirable:

• Sensitivity for the cosmetics market and the luxury industry