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Req ID




Req ID:  86714
Function:  Marketing
Posted:  Mar 19, 2023

Barcelona, B, ES, 08005

Influencer Marketing Specialist




This role supports the Manager, Iberia PR & Influencer Marketing, in building & executing the local PR/influencer marketing strategy for Skin care & Make Up categories (Lancaster, Orveda & Kylie Jenner), The Manager will work close with Brands & media department to use the power of traditional and digital media to facilitate and inspire connections and engagement between for COTY skin care & make up brands and its target audiences.

The Manager requires the ability to work closely with global brands & PR managers based in Paris offices, and to liaise and communicate internally with various departments, such as Marketing, Training, Media & Digital & teams.



  • Manage, develop and execute local PR & Influencer marketing activities to maximize press coverage, digital awareness and positive consumer engagement
  • Coordinate with internal and external stakeholders to design, develop and implement PR strategies with the ability to think out of the box; design & execute comprehensive communications platforms, including:
    • Editorial press and influencer marketing tools and collaterals
    • PR activations
    • Influencer and PR events
    • Ambassador activations
    • Calendars/Local Activation Timelines
  • Design local programs, preparation and execution
  • Work closely with the Digital & media teams to ensure a 360-degree partnership for print, digital and social media coverage
  • Oversee day-to-day budget management.
  • Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
  • Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape


Skills & experience required:

  • Bachelor’s degree
  • 3+ years of relevant beauty PR experience
  • Experience in Beauty, in skincare (Prestige) & make up (combination of scientific knowledge & artistic skill) able to understand & effectively communicate about best care of skin, ingredients, technology….
  • Excellent communication and interpersonal skills. Presentation skills
  • Strong planning and organizational skills with a sense of priority and attention to details
  • Excellent time management skills and the ability to adapt well to change and multi-task
  • Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
  • Has an enthusiasm to proactively present learnings and suggest new ideas
  • Hard-working, self-motivated and passionate about the beauty industry
  • Proficiency in English
Country/Region:  ES
City:  Barcelona