Req ID
Posted
Function
Location
Bangkok, 10, TH, 10110
Senior Commercial Excellence Analyst
RESPONSIBILITIES
Responsible for enabling Coty Thailand’s commercial, marketing, demand planning and finance teams through business analytics, forecasting supports, pricing & promotion insights and retailer performance tracking by providing data-driven insights to improve sales performance, strengthen retailer partnerships, and support strategic commercial decisions.
This role is essential in transforming data into strategic actions that strengthen our retail partnerships and accelerate Coty Thailand’s growth across brand portfolios.
Your main focus:
Business Performance Analytics
- Track and analyze sell-in, sell-out, market share, and retailer performance.
- Produce weekly/monthly commercial dashboards and KPIs.
- Diagnose performance gaps and identify drivers of growth or decline.
- Evaluate promotion, New Product Launch performance, pricing impact, and SKU productivity.
Pricing & Profitability Management
- Collaborate with Regional Pricing team & TH Commercial team to co-create the right pricing strategy for SKUs that protects margins while also maintaining competitiveness
- Conduct price benchmarking versus competitors and channels, margin diagnostics, and trade terms analysis with Key Account Managers
- Evaluate ROI of retailer investments, including KCP campaigns, bundle sets and retail animation, GWPs and promotion mechanisms
Retailer & Channel Strategy Analysis
- Analyse retailer segmentation, contribution, and channel trends.
- Prepare insights to support JBP negotiation, assortment optimization, and KCP performance analysis
- Analyse Top Door Performance together with Retail Excellence Manager to improve door productivity performance
- Help monitor channel shifts and consumer trends and behaviors in Thailand’s Beauty market and share to Commercial and Marketing Team.
Sales Operations & Process Excellence
- Standardize reporting templates and automate repetitive analytics where possible.
- Improve data accuracy, cleanliness, and process reliability.
- Ensure alignment between commercial, finance, supply, and marketing teams.
Category & Portfolio Insights
- Analyse category, brand portfolio growth drivers and track performance of iconic pillars and key franchises within Coty’s portfolio
- Assess SKU productivity and recommend assortment rationalization and SKU discontinuation, based upon data-driven insights
- Track Innovation launches and evaluate post-launch performance with Marketing Team
Management Reporting & Storytelling
- Prepare monthly business reviews, retailer deep-dives , market dynamics, performance updates, and strategic recommendations to the Leadership Team
- Translate complex data into clear, actionable business stories.
Reporting, Tools & Process Excellence
- Build automated and standardized reporting tools (Power BI, data models and trackers)
- Maintain data accuracy, integrity, and governance across systems and sources (including Beaute Research)
- Lead continuous improvement of analytical processes to enhance commercial decision making
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
You will work closely together with several departments such as Retail Operations, Commercial and Marketing, Finance, Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.
YOU ARE A COTY FIT
You like to make a difference. As a Commercial Analyst, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- Minimum 4 years in Retail environment, with successful experience in:
- Understanding of beauty market, retail levers: pricing, promotions, distribution, traffic, conversion.
- Ability to synthesize data into commercial insights, strong in Excel.
- Stakeholder management with commercial, marketing, finance, and supply teams
- Local language + Fluent English is mandatory.
OUR BENEFITS
As our Senior Commercial Analyst, some of the benefits you will receive are:
- Market competitive salary: Salary commensurate with experience and market benchmarks
- Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
- Product Allowance: Employees can order from a selection of Coty Products each year
- Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.