Req ID




Req ID:  90423
Function:  Marketing
Posted:  Nov 20, 2023

Bangkok, 10, TH, 10330

PR & Influencer Marketing Manager

PR & Influencer Marketing Manager




Influencer Marketing

  • You will plan and execute the social media strategy across categories (Fragrance, Makeup and Skincare)
  • You will evaluate and select relevant influencers (KOLs & KOCs) to match brand profiling and needs with social agencies. Build and maintain influencer relationships with on-going communication for brand/product exposure to help Coty’s brands to achieve top of mind awareness.
  • Manage the day-to-day communication with external agencies for campaign briefs, status updates and report management following global reporting template, and participate in monthly business report and/or any ad-hoc business reporting needs.
  • Execute media/consumers/KOLs events such as launch press events, media trips, consumer/influencers “Meet & Greet” event, etc.
  • Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/ positioning and global guidelines.
  • Support in 360 developments for yearly KOL, KOC, brand ambassador, celebrity collaboration from initial proposals to assets creation


Press Relation Management

  • You will liaise with global brand teams to receive press assets and guidelines for implementations, and responsible for press element ordering.
  • Organize and send press assets on a regular basis; and gifting/seeding planning for all press and trade
  • Build local market press relations and maintain frequent communication with print press, online press, social press, and relevant lifestyle industry associates for brand/product exposures and achieve top media ranking.
  • Adapt/develop all PR Global materials into local languages; and in optimal ways to win vs editors, influencers and ultimately consumers, with strict respect of global guidelines.


Communication & Content Management

  • You will  plan and develop winning contents to attract, engage and covert consumers
  • Plan & develop all communication messages to be communicated via all relevant communication platforms to amplify the awareness of the brand(s)
  • Communication assets localization and creation including the press kits for new innovation, new door opening, livestreaming, press text with local insights of R&D
  • Strong copywriting capability to lead social agency for social articles drafting & proof reading.
  • Strong sense of creative ideation to gain buzz for the brand accounts.


Social & Digital Media

  • Cross opportunities by identifying campaigns where social assets can be exposed in retailer’s ecomm platform for meaningful business generation and consumer engagement.
  • You will  develop hybrid campaigns by working closely with our internal digital optimization team.
  • Devise strategies to drive online social traffic to the retailer’s ecomm website


Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.



You like to make a difference. As an experienced PR professional, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

  • Possess at least Bachelor’s Degree or equivalent
  • Min. 5 years of PR experience preferably in Beauty industry; Prestige/ Luxury brand experience is preferred,
  • PR & E-PR experience is a must
  • English language proficiency for both written and oral communication
  • Prior experience working with Media/ Social agency will be added advantage
  • Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus


Key Personal Characteristics

  • High efficiency & strong multi-tasking management skill in fast-paced environment
  • Well organized, positive working attitude and a good team player
  • Quick-learner, proactive, and reliable  
  • Passionate about the beauty industry
  • Excellent presentation, communication, and administrative skills



As our PR & Influencer Marketing Manager, some of the benefits you will receive are:

  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
  • Product Allowance: Employees can order from a  selection of Coty Products each year
  • Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
  • Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave



Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!


For additional information about Coty Inc., please visit

Country/Region:  TH
City:  Bangkok