Req ID




Req ID:  91466
Function:  Sales
Posted:  Apr 3, 2024

Bangkok, 10, TH, 10330

Country Head


Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.




Employment Type: ie. Full-time

Division: SEA Commercial

Job Title: Country Head Thailand

Reporting to: Managing Director, SEA & India 


About the role

As the Country Head for Thailand you will be able to take on a diverse leadership position involving commercial development, people management, and public relations. Your main responsibilities involve the development of all brands under the luxury business division in Thailand.





Conceptualize and implement short term and mid-term business, marketing and growth strategies Analyse and review business, marketing, and retail strategy to continuously improve with the view on key commercial KPIs such as net revenue, operating profit, sell out and market share gain.

  • Develop customer recruitment and retention strategies (by brand, by channel, by retailer, by door)
  • Evaluate and develop creative launch, retail, and promotion campaigns for Singapore to align with the Global Marketing concept
  • Provide local expert input to formulate the retail and marketing strategy to gain local market share, drive sales and elevate the brand positioning for both Coty group and individual key brands.
  • Enhance relationship and build strategic partnership with external partners such as retailers, mall operators/owners, media, and key consumers to gain a positive reputation in the local market
  • Drive and ensure good service is delivered to customers in all points of sales



  • Monitor and ensure that all brands do achieve and improve wholesale and retail revenue targets
  • Drive market share, category leadership and rankings for the group and focus brands
  • Create and manage sales targets by brand, by channel, by door for all Prestige Brands
  • Plan and allocate budgets                                                     
  • Responsible for achieving P & L of all brands and as a group in SG


New Business Development

  • Evaluate market and category trends with the view to optimize existing business channels and plans, develop new business strategies and go to market business models                                                                                                                                  
  • Acquire new customers and encourage repeat purchase      
  • Kick off of CRM data base programme to support customer recruitment, build loyalty and gain data insights.
  • Work with different media and partners to expand market share and share of voice for our brands and group                                                                                                                                     
  • Explore the potential of launching new brands and/or relaunching existing brands by developing business plans and go to market strategies

 Quality, Productivity and Organisational Strengths

  • Establish and improve internal work flows
  • Review and upgrade Team structures to deliver best in class execution internally and externally
  • Monitor department productivity and performances
  • Develop a good corporate culture, to attract potential employees for the company

Customers and Other External Relationships 

  • Establish and maintain relationships with journalists, media, key opinion leaders and key opinion customers
  • Relation building with key business partners from different industries to identify and develop new business opportunities

People Management

  • Coach and nurture next generation local market leaders for the company                                                                                                                                   
  • Charter out the career path for the team. Motivate commitment and loyalty to company 
  • Evaluate and improve staff strengths/weaknesses


  • Knowledge of the Thailand retail and consumer landscape
  • Experiences with mall and retailer negotiation
  • Far-sighted with a strong analytical and strategic mind-set to improve short and mid-term business strategies.
  • Creative and has an open mind-set to implement various business plans, marketing campaigns and events
  • Experience in budget and strategic planning (1Y, 3Y, 5Y strategy, budget and P&L constructions)
  • Good technical and product knowledge
  • Accurate in analysis, good with numbers and expert in retail excellence for both sell in/sell out


Strong leadership quality with a charismatic can-do personality

  • Connected in the TH markets (malls, media, retailers)
  • Great problem solving and Persuasive negotiation skill
  • Highly organized and able to prioritize
  • Has a sell-out mentality without neglecting net revenues, profit and ROI measures
  • Able to cope well with stress and shows resilience
  • Able to keep up with market trend as well as having good knowledge of the market trends
  • Able to create and communicate a coherent and compelling vision of the company's future direction
  • Good interpersonal skills with a strong ability to build a winning team
  • Lead, motivate and develop team members by active communication, feedback and coaching, always with a positive and respectful attitude, in line with the Coty values
  • Develop management’s effectiveness by recruiting and leading a management team that is highly driven, yet collaborative and passionate about business growth and able to seize business opportunities with a can – do attitude.



  • An undergraduate degree is required, preferably in business or other related discipline.

Background including total years of experience

  • +15 years of experience in channel / account management
  • Category experience: skin care, beauty, Fast-Moving Consumer Goods (FMCG) highly preferred,

Technical skills:

  • High proficiency in computer Skills e.g. Power Point, Excel, Word, Outlook


  • Fluent in English

Soft and Leadership Skills:

  • COTY VALUES: to embrace the COTY values and to be Coty Manager: It’s about Growth Mindset, the way we act and the way that we are must always at the top of mind.
  • DAPATION CAPACITY: as we all know, market is changing fast. As all the positions in business, this one too will evolve. Adaptation capacity, self-training, always aware on latest trends is a must have.
  • PROACTIVITY: Make it happen! Open minded, lead strongly new ideas, don’t be afraid to take the risks – BE BOLD.
  • Strong communication/influencer, proactive initiative/follow-through, leadership and self-motivating.
  • Team player with Entrepreneur mindset.
  • Different timetable working capacity: operational day to day, building the coming years of the business (with a more detailed analysis of N+1), and able to lead from a CUSTOMER CENTRIC JOURNEY the sustainable success of the company in the future.
Country/Region:  TH
City:  Bangkok