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Req ID




Req ID:  88562
Function:  Sales
Posted:  May 25, 2023

Bangkok, 10, TH, 10330

Commercial Excellence Lead


Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.




Employment Type: Full-time

Division: Thailand Luxury

Job Title: Commercial Lead

Reporting to: Country Head

Direct Reports: Commercial Excellence team, Retail Excellence team, eCommerce Manager



About the role

Purpose of the role:

  • Owns mid/long term commercial strategy to deliver market sales and margin
  • Execute customer engagement strategy 
  • Responsible for sell-in (NR) and sell-out (Retail) sales plans, providing commercial analysis of trading performance (sales and profitability) in omni-channels
  • Support execution of channel and retailer strategy and identify new commercial opportunities to maximise growth in all channels 
  • Drive Retail excellence in stores and counters in areas of customer service and operational excellence




Drive service excellence

  • Champion a service excellence ethos
  • Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing
  • Drive service quality and customer satisfaction
  • Evaluate organisation for business excellence
  • Implement effective commission and incentive schemes to drive selling behaviours
  • Develop operational and store teams for service excellence



Drive innovation and productivity aspirations

  • Implement retailer and door segmentation with corresponding business model strategy
  • Develop productivity road map to maximise staff and store productivity
  • Drive a culture that encourages productivity and innovation
  • Evaluate effectiveness of implemented innovation and productivity initiatives


Drive operational excellence

  • Develop operational plans to support achievement of business and financial KPIs
  • Drive enterprise resource planning system
  • Evaluate financial performance
  • Evaluate processes to improve operational performance


Key Account Planning and Management

  • Create trust-based business relationships with key clients
  • Expand the business relationships with present clients by continuously executing solutions that meet their business goals
  • Develop keen understanding of key clients’ marketplace, strategies, customer profile
  • Responsible for Business development project, leading the PM request and alignment with Marketing team


Execution of 360 launch and animation strategy

  • Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices.
  • Implement effective mechanics to drive business KPIs – sales and profitability
  • Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
  • Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning 



  • Bachelor’s Degree in Business Management and/or Marketing (or related/equivalent discipline)
  • Min 8 year’s Sales experience in Beauty/Luxury and/or Consumer Goods
  • Ability to work in fast-paced environment
  • Resilient and flexible, adapts to new challenges
  • Experience in developing and managing forecasts
  • Excellent presentation, communication and administrative skills
  • Thai and English speaker


Country/Region:  TH
City:  Bangkok