• Owns mid/long term commercial strategy to deliver market sales and margin
• Execute customer engagement strategy 

• Responsible for sell-in (NR) and sell-out (Retail) sales plans, providing commercial analysis of trading performance (sales and profitability) in omni-channels
• Support execution of channel and retailer strategy and identify new commercial opportunities to maximise growth in all channels 
• Drive Retail excellence in stores and counters in areas of customer service and operational excellence

• To deliver successful commercial forward sales and event planning with accurate stock forecasting to support the plans
• This role is central to the entire commercial planning and development of the business and needs to be highly collaborative and work closely with key stakeholders

Drive service excellence

• Champion a service excellence ethos
• Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing

• Drive service quality and customer satisfaction
• Evaluate organisation for business excellence
• Implement effective commission and incentive schemes to drive selling behaviours
• Develop operational and store teams for service excellence

Drive innovation and productivity aspirations

• Implement retailer and door segmentation with corresponding business model strategy
• Develop productivity road map to maximise staff and store productivity
• Drive a culture that encourages productivity and innovation
• Evaluate effectiveness of implemented innovation and productivity initiatives

Drive operational excellence

• Develop operational plans to support achievement of business and financial KPIs
• Drive enterprise resource planning system
• Evaluate financial performance
• Evaluate processes to improve operational performance

Key Account Planning and Management

• Create trust-based business relationships with key clients
• Expand the business relationships with present clients by continuously executing solutions that meet their business goals
• Develop keen understanding of key clients’ marketplace, strategies, customer profile
• Responsible for Business development project, leading the PM request and alignment with Marketing team

Execution of 360 launch and animation strategy

• Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices.
• Implement effective mechanics to drive business KPIs – sales and profitability
• Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
• Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning