We’re looking for a Brand Manager to join the Thailand Luxury team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within and colour cosmetics and skincare space, through impactful marketing strategy and impeccable execution. This role will report to the Marketing Lead for Thailand.

THE ROLE  

OPTIMIZE, ENABLE, INNOVATE!

As our Brand Manager, you play a critical role in delivering local brand growth by executing end-to-end campaigns, managing product launches, and collaborating with cross-functional teams to drive commercial performance, brand desirability, and omni-channel excellence.

You will be reporting to Marketing Lead, and you will manage:

Brand Management

• Develop short to long-term brand and launch plans in conjunction with Key Accounts, and Retail Operations, aimed at driving sell-out, sales productivity ranking and market share
• Make strategic decisions around big bets and priorities, with a view to do “fewer, but bigger and better”
• Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
• Track and improve marketing ROI

Trade Marketing, BTL: Promotion & Animation

• Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
• Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations.  Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
• Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
• Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey

A&CP Budgeting, P&L Management

• Plan, own and manage A&CP budget to ensure C2 profitability
• Co-Own brand P&Ls, including actively managing sell-out to sell-in, Gross-to-net, and C1 Not applicable

Demand Planning & Forecasting

• Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
• Manage inventory and make plans as required for discontinuations and E&O reduction

Reporting & Others

• Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required
• Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
• Providing valuable insights to local, regional and global teams on brand and competitor performance, and using them to enhance brand performance and results
• Pricing and promotional analysis

YOU ARE A COTY FIT

You like to make a difference. As a Brand Manager, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• 5-7 years of marketing experience within the cosmetics industry, including trade marketing experience, in Thailand market
• Proven track record in brand building and expansion and significant recent experience with Thailand Omni-channel Department Store and Perfumery and a strong understanding of retail landscape in Thailand
• Excellent time management skills and the ability to prioritize effectively and work under pressure.
• Highly detailed with strong organizational and analytical skills
• Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
• Proactive, agile, with strong business acumen
• Excellent verbal and written communication skills in English
• Highly proficient in MS Excel and PowerPoint
• CRM and multi-brand management experience is preferred

If you’re ready to support and shape the future of beauty, we want you on our team!

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. 

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

ABOUT US  

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.