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Req ID




Req ID:  88426
Function:  Marketing
Posted:  May 12, 2023

Bangkok, 10, TH, 10330

Assistant Brand Manager


Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.




Employment Type: ie. Full-time

Division: Luxury

Job Title: Assistant Brand Manager

Reporting to: Brand Manager



About the role

We’re looking for an Assistant Brand Manager to join the Thailand Luxury team. This role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives.   You will build ground breaking campaigns and bring it to life.




  • Brand Management
    • Owning end-to-end process of New product launch and campaign management within A&CP budget given
    • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
    • Track and improve marketing ROI


  • Trade Marketing, BTL: Promotion & Animation
    • Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
    • Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
    • Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations.  Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
    • Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
    • Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
    • Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey


  • Demand Planning & Forecasting
    • Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
    • Manage inventory and make plans as required for discontinuations and E&O reduction


  • Reporting & Others
    • Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required
    • Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets




  • 3-5 years of holistic brand management experience in Luxury Beauty, particularly in Skincare and Colour Cosmetics, within the Thailand domestic market
  • Significant recent experience with Thailand Omni-channel and a strong understanding of retail landscape in Thailand
  • Excellent time management skills and the ability to prioritize effectively and work under pressure.
  • Highly detailed with strong organizational and analytical skills
  • Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
  • Proactive, agile, with strong business acumen
  • Excellent verbal and written communication skills in English, highly proficient in Excel and Powerpoint
  • CRM, Multi-brand management experience is preferred
Country/Region:  TH
City:  Bangkok