Req ID




Req ID:  88235
Function:  Marketing
Posted:  May 20, 2023

Amsterdam, ZH, NL, 1082

VP Global Adidas

COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance, and number three in colour cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. 



In Coty Consumer Beauty, we are currently driving turnaround and value creation on our most iconic brands under the leadership of our Chief Brands Officer, Stefano Curti, a Coty Executive Committee member. Our global brand teams in Amsterdam, London, New York, Sao Paulo and Shanghai are driving Coty Consumer Beauty transformation and delivering a successful turnaround. This effort includes re-focusing our brands and innovation programs on strong consumer centricity, establishing a strong category growth story that makes sense of emergent needs and trends, and fixing base business restrains to unlock our ability to invest into future growth. We wish to build a stronger category geographic footprint and establish strong presence in future new profit pools.

Adidas is a great opportunity at Coty CB, with a powerful fashion house behind the brand and strong footprint in Germany, China and CEE among other markets. 
The role will be located at the Coty Amsterdam headquarter, alongside our Colour Cosmetic & Mass Fragrance global teams.


As the VP adidas, you will be accountable for unleashing the full potential of the brand portfolio by owning the long-term sustainable growth agenda to deliver against the strategic objectives of Coty. The portfolio spans across body care and fragrances, with opportunities to expand into skincare and colour cosmetics. You will lead and manage license relationship with adidas fashion house.

In your role you will further define the global brand ambition and strategy, deliver and deploy the plans behind the brand, projects and tools to achieve it and mobilize and align the organization behind the brand’s priorities. Your key areas of responsibility will be the following:

•    Drive growth strategy which includes partition coverage, brand prioritization, pricing indexes, packaging formats, strategic profitability targets, channel mix requirements
•    Translate the portfolio growth strategy into actionable plans to execute over the short/medium and longer term.
•    Design, develop and validate scalable innovation initiatives to drive the portfolio value pipeline as well as integrated communication plans and playbooks to support the brand and portfolio
•    Lead the overall innovation strategy and pipeline for the category
•    Define the business development agenda in conjunction with local markets and support functions
•    Interpret trend analysis and competitive landscape to inform strategy and identify new opportunities
•    Lead and develop team to ensure execution is aligned with the set priorities.
•    Manage the license relationship with adidas fashion house

Minimum Qualifications: 

•    Undergraduate/Graduate Degree (Business/Marketing degree preferred)
•    15+ years marketing experience (Beauty or CPG industry preferred), ideally with personal care category experience or working with prestige brands
•    Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
•    Demonstrated people leadership and proven track record of coaching & developing




To be successful in this role, you will bring vision, ambition, strategy, and innovation. You must be a change agent with high impact, energy and drive. You will be able to translate strategy to actions and mobilize teams to deliver the plans, both within global brands and then their execution in local marketing. Solid professional expertise and proven track record in category development and all its key disciplines: portfolio management, innovation and business development is essential within the beauty industry. We are looking for you to highlight to us clear examples of how you have personally impacted both short and long term category and brand growth across geographies. Having achieved these results in the colour cosmetics category is a distinct advantage. 

Country/Region:  NL
City:  Amsterdam