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Req ID




Req ID:  87637
Function:  Marketing
Posted:  Mar 16, 2023

Amsterdam, NH, NL, 1082VA

Senior Predictive Analytics Manager, Global Data & Analytics





Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit




We’re looking for a Sr Manager to join our global data & analytics team in Consumer Beauty division. This role will help build growth engine for CB business with strong analytical skills, great business acumen and close collaboration with business teams. Reporting to Senior Director of Data & Analytics, you will get to work across many different categories, develop data fundamentals and enable winning business strategy. 




In this role you will be responsible for:


  1. Data Stewardship
  • Maintaining the data quality of our key databases across different data sources to ensure we have accurate and quality data reporting.
  • Leading data harmonization/integration projects that enable better use of our data sources across the organization.
  • Building and maintaining strong relationships across the business and with external partners to assess and respond to data and insight needs
  • Working with IT and vendors to ensure all analytics platforms are aligned to our internal financial reporting creating synergies moving forward.
  • Consolidating global consumption performance metrics (SHARE, HHP) and provide inputs to SLT (global monthly report)


  1. Predictive Analytics
  • Centralizing global market forecasting to guide Coty’s long-term strategy
  • Leading modelling and predictive analysis using ML, AI and NLP to drive short and long-term guidance for investments. Simulating what-if scenario for portfolio/ assortment optimization, revenue maximization, etc.
  • Working with media team to evaluate media effectiveness with MMM or other approaches; Enhance media effectiveness thru Target Audience data
  • Exploring opportunities to use all available data sources (including digital analytics) to enable the development of brands, products, categories within the varying path to purchase and hence gain in market share.


  1. Impacting Business Strategy
  • Partnering with business team/ senior leaders to make sure analytics is well designed to address particular business questions and learning is landed into strategy / action plan
  • Providing insight and recommendations for actions based on data and analysis to enable enhanced decision making within the rest of the business i.e. overall performance, drivers, etc. and provide ad hoc support to the management


  1. Developing Coty Marketing Data Literacy
  • Providing training on data and reporting tool
  • Developing use cases for various business purposes, and share it with marketing to drive scale of usage and impact




We’d love to see candidates who have:

  • Bachelor degree; Master degree in Management Science, Operational Research, Industrial Engineering, Statistics, Economics, Information Management preferred
  • Minimum 8 years of relevant professional experience (client side preferred)
  • Previous experience with market data a plus: Market data (Nielsen, IRI, NPD), Household panel (Kantar WorldPanel, Nielsen, GfK), Shopper data (Boots Ad Card, Quantium, Dunnhumby), E-com and digital media analysis tool, etc.
  • Advanced Excel user essential for the role, Power BI and other BI tools preferable; Basic knowledge of Python or R.
  • Ability to leverage the analyses of a variety of sources of data to develop solid, actionable recommendations that address specific goals/objectives and challenges
  • Proven experience in building positive working relationships and working successfully in cross-functional teams.
  • Proven Experience in managing vendors including data provider, analytics tool developer, etc.
  • Is resilient and flexible, adapts to new challenges




  • This is an opportunity to be part of a small action-oriented team, positioned at the center of data-driven decision-making, with frequent interaction with senior stakeholders.
  • You will have responsibility and ownership for your own projects and will partner with members of the multi-functional teams to build growth plans for our business.
  • As a key member of the Global Analytics function, you will influence business strategy of Coty Consumer Beauty organization




Country/Region:  NL
City:  Amsterdam