Req ID

Posted

Function

Location

Req ID:  96472
Function:  Sales
Posted:  Nov 21, 2025
Location: 

Amsterdam, NH, NL, 1082 VA

Key Account Manager Direct Retailers Europe (m/w/d)

KEY ACCOUNT MANAGER DIRECT RETAILERS EUROPE

AMSTERDAM

 

RESPONSIBILITIES

We are looking for a Key Account Manager who will be responsible for business sustainability and annual targets.

 

Your main focus: 

Business Management Ownership (ca. 35% of daily time):

  • Own and execute the commercial plan for long term customer development and grow Coty market share with a European picture in mind. Achieve monthly and quarterly targets without jeopardizing business of other countries.
  • Define and negotiate in-and-out listings, volumes, and net pricing with retail partners.
  • Develop and manage joint business plans (JBPs) that maximize sell-in and sell-out while aligning with overall trade strategy.

Coaching & Knowledge Sharing (ca. 15% of daily time):

  • Coach and provide best practices across KAMs, provide regular feedback to peers and be at disposal of the team providing coaching and guidance

Retailer Relationship Management (ca. 30% of daily time):

  • Manage top-to-top engagement with buyers, category managers, and commercial planners at assigned retail partners, building strong and collaborative relationships

Performance Analysis & Optimization (ca. 10% of daily time):

  • Constantly review portfolio differentiation of Action to protect European business units
  • Track and analyze sell-in vs. target, promotional ROI, and competitor promotions
  • Develop data-driven insights and recommendations to optimize future promotional activities

Forecasting & Planning (ca. 10% of daily time):

  • Lead the forecasting process for promotional volumes, ensuring alignment with Supply Chain and Demand

 

 

YOU ARE A COTY FIT 

 

You bring Key Account Management expertise with a focus on sell-in/sell-out within FMCG or retail, lead and coach teams to drive performance, plan and execute impactful promotions, apply strong commercial acumen and negotiation skills, and use analytical and reporting tools to generate actionable insights. And you get energy from working in a fast-paced, diverse and international environment.

 

Other than that, you have: 

  • Key Account Management Expertise (5-8 years): 3-5 years in sell-in/sell-out focused KAM roles within FMCG or retail, 2+ years managing 2-3 key accounts, preferably within beauty/cosmetics, with a proven track record of exceeding sales targets, and demonstrable experience in promotional planning and execution. Experience with at least one of Coty's core categories (makeup, skincare, or fragrance)
  • Leadership, Drive & Impact: Proven ability to guide and coach as a team player, foster collaboration and drive business performance, find solutions proactively and independently lead the business acting as an “owner”
  • Promotional Planning & Execution: Demonstrated ability to develop and execute successful promotional plans, including defining promotional mechanics, negotiating volumes and pricing, and optimizing ROI
  • Commercial Acumen & Negotiation: Strong negotiation skills, financial acumen, and understanding of category management principles. Experience negotiating commercial terms and trade investments with major retailers
  • Analytical & Reporting Proficiency: Proficient in Microsoft Excel, PowerPoint, and retail reporting tools (e.g., Nielsen, IRI, retailer portals). Ability to analyze sell-in data, track performance against targets, and develop actionable insights

Working for Coty means embracing the idea of being fearlessly kind to ourselves, to others and to the planet. It also means being forward-thinkers and daring to shape the future together.

 

OUR BENEFITS 

As our Key Account Manager some of the benefits you will receive are:

  • Competitive salary based on your qualities and experience.
  • Bonus plan based on your performance and company results.
  • Attractive benefits packages.
  • A healthy, fresh and sustainable lunch for a discounted price.
  • A brand-new building in the business area of Amsterdam-Zuid. The office is designed to maximize your performance, based on the new ways of working.

 

 

RECRUITMENT PROCESS

  1. A telephone/online introductory meeting follows. 
  2. A first online/in-person interview with hiring manager
  3. A second interview with key stakeholder
  4. You will receive a proposal with the terms of employment. 

 

 

 

ABOUT COTY 

 

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty! 

 

For additional information about Coty Inc., please visit www.coty.com/your-career. 

 

Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to. 

Country/Region:  NL
City:  Amsterdam