Brand Manager, Rimmel and Bourjois - Benelux

Location: Amsterdam

At Coty we are looking for a Brand Manager who will be in charge of shaping the future of our iconic brands Rimmel and Bourjois.

RESPONSIBILITIES

As the Brand Manager, you will lead the strategy and execution for two key beauty brands in the Benelux market. This role involves developing and implementing annual brand plans, overseeing P&L, managing media and influencer partnerships, and collaborating across departments to drive sustainable growth. You will ensure brand visibility, optimize market positioning, and guide a Content Creator, all to achieve profitable, long-term brand success.

Performing a rich variety of tasks which are not limited to;

• Championing the brand: Own and deeply understand every aspect of brand/category performance.
• Strategic planning: Design and implement annual brand and category strategies, defining key objectives, tactics, and goals.
• P&L and portfolio management: Lead total P&L, pricing strategy, and local brand product portfolio decisions.
• Influencer & Media Partnerships: Develop high-impact media strategies in collaboration with the PR and Influencer team.
• Cross-Functional Collaboration: Work closely with Sales, Finance, Supply Chain, IM/PR and agencies to drive seamless brand execution.

Working for Coty means learning to be a better version of yourself whilst working in an inclusive and diverse environment.

The Brand team is at the core of our Consumer Beauty business in Benelux (BNL), made up of three talented Brand Managers (including this open Brand Manager role) and one dynamic Content Creator, who reports directly to this position. Together, we drive the vision and strategy for our leading beauty brands.

As part of our team, you’ll work closely with the Marketing Manager and regularly collaborate with PR/Influencer Marketing, Sales, Finance, and Supply Chain.

Our culture is innovative, supportive, and ambitious; we thrive on creativity and celebrate each success as a team. The work environment is open and energizing—each member is encouraged to push boundaries, contributing fresh perspectives and new ideas. In the words of our Marketing Manager, “We are always looking to push boundaries and find fresh approaches to grow our brand’s reach and impact.”. If you’re ready to shape the future of beauty with a passionate, driven team, you’ll find your place here at our inspiring Zuidas office in Amsterdam.

YOU ARE A COTY FIT

You like to ensure sustainable and profitable growth is achieved and to outperform the market growth by growing the base sales and have perfect online and instore executions.

You will thrive in an energetic, fast-paced, diverse and international environment.

Other than that, you will have:

• HBO/WO Degree in Marketing with minimum 5+ years of experience in Marketing role and experience in FMCG or beauty/luxury/lifestyle business is an advantage
• Fluent in Dutch and English, French is a plus
• Proven expertise in operational marketing, with a solid understanding of market and consumer insights.
• Strong skills in P&L management and budget allocation.
• Experience in digital advocacy and influencer marketing, including a deep knowledge of emerging platforms.
• A decisive, proactive problem-solver who thrives in high-energy environments.
• Excellent communicator and strategic thinker who can manage complex projects with ease.

OUR BENEFITS

As our Brand Manager some of the benefits you will receive are:  

• 38 hours work week / free Friday afternoons
• Beautiful working location at our headquarters in Amsterdam (Zuidas)
• Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance

RECRUITMENT PROCESS  

1. A telephone/online introductory meeting follows.
2. A first online/in-person interview
3. A Second interview
4. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.