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B2B eCommerce Commercial Innovation Manager


Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit



At Wella, digital transformation is one of the key company priorities. As part of the global eCommerce team, you will be a key contributor in driving the commercialization and growth of the direct eCommerce business, reporting directly into the Global B2B eCommerce Director.


The B2B eCommerce Commercial Innovation Manager will be responsible for driving business innovation initiatives to fuel the growth of the business. They will contribute to enhance business by identifying new opportunities, laying out the project requirements and enabling the operation of local business teams.



  • Contribute to translating business strategies into an innovation pipeline to help achieve B2B ecommerce growth ambitions, identifying new business opportunities and existing processes optimizations.
  • Execute and support innovation projects, by driving them from ideation to launch, enabling local teams to successfully run activities post-launch.
  • Accelerate innovation deployment across Wella Markets by defining and sharing across the local community best in class approaches.
  • Promote collaboration with local teams to ensure alignment and efficient execution of the innovation projects.
  • Ensure effective cross-functional teamwork from idea-to-launch with all relevant internal stake holders and external partners.
  • Report project progress, issues or challenges to the business and technology team. 
  • Efficiently manage projects by coordinating parallel workstreams to achieve the projects deliverables within the agreed time and budget.
  • Enable decision making by providing timely analysis and recommendations.
  • Provide regular reports/updates on competitive intelligence, innovation projects, and business trends.



You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.


  • Substantial experience in eCommerce, minimum 4 years professional experience in digital marketing/product marketing/eCommerce.
  • Proven experience working in an international environment and matrix organization.
  • Master’s Degree level qualifications. Preferred (but not mandatory) disciplines: Marketing, Digital Marketing, Management, Business Studies/MBA, Engineering.
  • Strong analytical skills and project management capabilities.
  • Deep understanding of eCommerce, CRM, and digital marketing.
  • Financial acumen and business analytics skills.
  • Proven skills in influencing, negotiating, communicating, and presenting.
  • Demonstrated ability to handle multiple priorities.
  • Adaptable to rapidly changing environments.
  • Passion for digital innovation, digital media, and beauty.
  • Fluency in English required, further languages are beneficial.


As a plus:

  • Experience in creation and maintenance of websites based on Content Management Systems.
  • Solid understanding of web technologies, HTML, HTML5, CSS, JavaScript, PHP (i.e. WordPress, Drupal, etc.)  and editing software such as Adobe Photoshop and Adobe Premier.
  • Experience in commercial roles, managing relationship with customers (ideally in B2B).
  • Experience in project management for mobile app development and loyalty programs.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:


We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.