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Senior Marketing Manager (Retail Hair)


Together, WE enable individuals to look, feel, and be their true selves.  

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit    




As a Sr Marketing Manager, you will be responsible for driving growth (delivering Net Revenue, volume, gross margin, penetration and share growth) through managing iconic brands.

You need to have the ability to work with people with different points of view to reach solutions that everybody understands and respects. Collaboration can stimulate your best thinking and sparks the best in everyone you manage (Marketing, cross-functional and agencies teams) by leading the brand strategy, P&L, innovation projects, communication strategy and media plan.

In addition, work with the Local and Global Teams to develop and execute strategic business plan, long (+5 years) and short terms, channel strategy, promotions and prioritizations along the year.



  • Manage all Marketing functions including Brand & Category, Communication Strategy, Media Plan and Innovation Projects
  • Responsible for delivering the P&L.
  • Develop & executes annual business plans.
  • Develop & execute omnichannel (online and offline) marketing strategies.
  • Develop & Execute communication strategy and media plan.
  • Develop & Execute Innovation Projects.
  • Decide strategic priorities for local execution plan, including market segment, brand & category focus and drives excellence of execution.
  • Co-Lead Go-to-market optimization and Channel strategy development with Trade and Sales Teams.
  • Lead selection, ongoing relationship & annual performance management of all marketing activities.
  • Evaluate innovation roadmap plan with Global Team.
  • Work in partnership with Trade and Sales teams, developing market plans and initiatives to deliver growth targets.




  • Previous experience in managing people, building a high-performance team.
  • Previous experience in marketing and team management roles with a demonstrated track record of achievement and growth in leadership behavior.
  • Strong understanding of brand foundational tools.
  • Resolving complex problems and translating to business opportunities.
  • Managing & successfully influencing Local and Global stakeholder relationships
  • Strong business & organizational acumen – understanding of market dynamics, innovation projects development, P&L management & commercial mindset etc.
  • Strong understanding of communication strategy and media plan.
  • Product portfolio & promotion management.
  • Strong analytics skills.
  • Able to make tough, informed decisions quickly to keep performance on track.
  • Demonstrated contagious positive energy to influence, inspire & drive results.
  • English language proficiency.




  • We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:
  • We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
  • English - Please click on this link to review the Notification of Equal Opportunity Rights poster.
  • Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo.