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Marketing Director - Professional & Retail Hair

ABOUT THE WELLA COMPANY


Together, WE enable individuals to look, feel, and be their true selves.  


Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit
www.wellacompany.com     

 

THE ROLE

 

Leads and develops all marketing plan and strategy for Professional and Retail Hair Wella Company’s brands (Wella Professionals, Sebastian, EIMI, SP, OPI, Nioxin, Koleston e Soft Color) in Brazil.


KEY RESPONSABILITIES

 

  • Drive brand awareness, image and reputation through several programs: Brand Campaign, Ambassadors,  Influencer Activation, Social Media, Local events.
  • Lead Local Brand and Media planning: Continue to own the Brand Plan for the FY as well as media planning. Ensure to optimize those according to 1. Pacing principles and 2. Cascading Choices guidance.
  • Manage a team of Brand, Digital and Influencer Marketing.
  • Gather, report and analyze Category & Competitor data. Provide key insights that helps the team to make choices and drive the business.
  • Track and analyze “Gross to Net” that enables the business to make choices that are profitable business drivers.
  • Track initiative execution and promotional activity (volume forecasts, actuals, in store execution). Consolidate performance and report to key stakeholders.
  • Lead Company’s Budget planning and control partnering with finance team.
  • Partner with the multifunctional teams (demand planning, marketing, finance, sales teams) to execute the day to day business with excellence on forecasting, initiative and promotional planning, sales deployments, pricing, shipment planning.
  • Partner with Trade Marketing Leader and Customer Teams to provide Collections POS data. Provide key insights and actionable next steps with the data.
    • Consumer, Stylist/Nail Tech and Salon Owner insights: Need to truly understand salon, stylist and consumer delighters and key issues.
    • Accountable, together with sales and education to drive market growth agenda and ensure excellence in execution across channels. This includes executing global initiatives and fill gaps locally if needed.

 

QUALIFICATIONS
 

  • Bachelor’s degree (Business Administration, Marketing or similar discipline).
  • Post Graduation and/or MBA is desirable.
  • Experience of 10+ years (solid experience).
  • Proven experience leading Marketing teams, strategies and budget, preferably in multinational companies.
  • Deep knowledge and know-how of best practices in customer acquisition/ retention and growth, deep knowledge of online technical environment - ecommerce, digital, influencer marketing and CRM.
  • Strong customer-centric point of view.
  • Ability to work well under pressure.
  • Detail oriented, analytical and inquisitive.
  • Experience in hiring, leading and development teams.
  • Extremely organized with strong time-management skills.
  • Excellent oral and written communication skills.
  • Advanced Microsoft office skills (Excel, PowerPoint, Word).
  • Fluent in English, Spanish is a plus.

 

 

EEO OPPORTUNITIES

  • We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
  • We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
  • English - Please click on this link to review the Notification of Equal Opportunity Rights poster.
  • Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo.