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Sr. Brand Manager, Retail Hair US Marketing

Position Title: Senior Brand Manager Retail Hair US

Location: New York City

Reports to:  Marketing director Retail Hair North America

Direct Reports: 2 brand managers

Scope / Brands:  Clairol


Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit



As a Senior brand manager in the Clairol US team, you will be responsible to deliver penetration and market share growth on the Clairol portfolio. You will have to define the vision, strategy and plans to grow brands and execute them with excellence and coach, develop and motivate 2 brand managers.



  • Develop vision and strategy to grow your brand in the US market
  • Lead annual strategy, plan & budget development
  • Develop and Execute 360 marketing and promotional plans with excellence, working in partnership with internal teams (e-com, media, trade marketing…) and external agencies
  • Continually evaluate plans effectiveness and recommend improvement
  • Monitor brand consumption and purchase dynamics via in depth market data analysis (Nielsen data pull and analysis)
  • Monitor competitive activities, consumptions and purchase dynamics (Nielsen data, media tracker, promotional tracker)
  • Continuously recommend action plan to grow further / faster and adjust vs. category and competition evolution
  • Coach, develop and motivate the 2 brand managers, developing clear work plan including KPI, providing them with day to day constructive feedback, leading quarterly and end of year reviews.
  • Collaborate with the global team to create necessary assets for the brand
  • Support trade marketing and sales team, providing them all necessary assets to ensure successful sell-in to retailers
  • Own budget and budget tracking



We are looking for candidate who will drive the business as if it was their own company, who will have strong leadership and strategic thinking skills and who will be accountable for results.

Essential Skills required

  • Strong leadership skills: able to develop a vision, engage and enable key stakeholders and execute with excellence.
  • Analytical thinking & problem solving: able to analyze complex and multiple data to develop in insights and barriers to growth and propose solutions and action plan to fix. Strong affinity with numbers.   
  • Ownership: act as owner of the business, drive his/her projects with strong level of autonomy and is accountable for results.
  • Experience in managing direct reports
  • Able to build great collaboration relationship with the teams internally and externally. Able to build a strong network to help deliver projects better and faster.
  • Keen to learn and accept feedback – keen to learn continually from others, accept to listen and act on feedback given.
  • Strong operational discipline: work with end results in mind, plans and follows through, meet deadlines, can manage multiple priorities.
  • Embrace change: is open to change and is flexible and adaptable.  
  • Technical - Powerpoint, Excel, and Word – Nielsen


  • Master degree (Business/Marketing degree preferred)
  • 6+ years Marketing experience (ideally in FMCG)
  • A passion to lead complex, game-changing work, embrace new experiences, and operate with an entrepreneurial spirit
  • Previous experience appreciated (not mandatory): P&G, Unilever, Danone, RB, Nestle, good understanding of FMCG environment (in US if possible)



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City