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Sr. Manager, Trade Mkting Wella Colorcharm & Clairol Professional

Position Title: Sr. Manager, Trade Mkting Wella Colorcharm & Clairol Professional

Location: Calabasas, CA

Reports to: Director, Trade Marketing Open Lines

Direct Reports: 1

Scope / Brands:  Wella Retail Hair Design



“Wella’ is one of the world’s leading professional and retail hair companies. It is a beauty collective with a mission to enable consumers to look & feel like their true self. Its love brands, which include beauty icons such as Wella, Clairol, OPI, and ghd (all together “Wella”), are co-created by & designed for the beauty junkies of today & tomorrow. Following the signing of an agreement with global investment firm KKR for the divestiture of Coty’s Professional and Retail Hair businesses, “Wella” is on its way to become a fully independent, standalone company with its own management team and operational structures. At closing, our new Company will have presence in over 100 countries and an estimated annual net revenue of $2.3Bn. “Wella” and its brands, are and will remain committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about “Wella” please visit





  • Design and lead commercial  strategy (Sales Fundamentals, Product/Channel portfolio roles) for Wella colorcharm and Clairol Professional
  • Create and own the distribution footprint and identities white space opportunities.
  • Design and deploy the  go-to-market strategy for new product initiatives and base business commercial initiatives
  • Work with multi-functional team to execute the day to day business with excellence on forecasting, initiative and promotion planning, sales deployments, pricing, shipment planning and distribution strategy
  • Collaborate with Global Marketing to give feedback on all new product and commercial launches  and translate Global Brand vision into trade specific strategies that are fit for use for all distribution channels
  • Collaborate with the sales teams to create, master and implement all customer requirements into the planning process
  • Analyze retail initiatives and promotional forecasts for business sufficiency and trends
  • Track performance of initiatives against KPI’s or comparable benchmarks and consolidate performance and report to key stakeholders
  • Competitive analysis:
    • Being an expert of the category in the top markets to identify biggest opportunities and risks and share the best practices
    • Knows the market trends, our customers’ strategic priorities, and implements plans needed to win with them.



  • Bachelor’s degree (Business Administration, Marketing or similar discipline).
  • Preferred experience of 5+ years sales (or marketing). The beauty industry is a plus
  • Ability to work well under pressure with strong ability to multi-task.
  • Highly detailed with strong organizational and operating skills.
  • Excellent oral and written communication skills
  • Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc.


We’d love to see candidates who have:

  • Strategic and big picture thinker with the ability to drill down to the details.
  • Strong in planning, facilitation, problem analysis, decision making, and solution oriented.
  • Be creative, business savvy, original, intuitive, open-minded and innovative.
  • Have solid performance in work-flow structuring, monitoring, multi-tasking, analytical, and quantitative skills.
  • Ability to quickly develop category and product expertise.
  • Digital mindset
  • Motivate and influence others
  • Strong coordination and leadership within cross-functional teams.
  • Be a dependable leader with strong collaboration, sensitivity, objectivity and integrity


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We comply with national, federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. 


Nearest Major Market: Los Angeles