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Senior Trade Marketing Manager - Retail Nails

Position Title: Senior Trade Marketing Manager - Retail Nails

Location: Calabasas, California, United States

Reports to: Senior U.S. Trade Marketing Director

Brands/ Scope: OPI, North America



Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit



Brand Statement: OPI, a division of Wella, is the number one salon brand worldwide. OPI is committed to providing high-quality products and services to both salons and their customers.  We focus on both the consumer and the nail professional.


Mission: Trade Marketing is a “commercial department”, embedded in the brands, whose top line mission is to:

  • Commercializes OPI’s strategies and plans to set them up for success at our customers.
  • Translates plans into selling tools for sales teams. Helps the sales teams anticipate and manage customer objections to our plans.
  • Defines brands’ commercial strategy (Sales Fundamentals, Product/Channel portfolio roles)
  • Be the voice TO the markets and OF the markets




  • Brings customers’ insights internally and makes sure they are incorporated in OPI’s strategies and plans
  • Is the market and customers’ expert.  Knows the market trends, our customers’ strategic priorities and what our plans need to win with them
  • Partners closely with the Sales and the internal teams (Global Teams, Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy and plans that fit both with OPI’s and our customers’ objectives.
  • Is the customers’ gate-keeper of all innovation, ensuring it is fit for use in the local market and set up for success.
  • Ensures that the Sales/Customer planning and timings are incorporated in the company’s planning process.
  • Develops and deploys the Portfolio growth selling story to sell our strategy to our customers and align it with them.
  • Develops and deploys ready-to-sell stories and materials that translate OPI’s strategies and plans and enable the sales teams to sell effectively, with special focus on Top customers.
  • Defines clear, specific and competitive assortment, merchandising, pricing and shelving strategies and guidelines for his/her brands that enable our brands to grow market share.
  • Owns the national promotional calendar and co-owns the customer specific promotional calendar for their brands.
  • Influence the brand’s activation to make sure it is being translated in store and at top customers
  • Initiatives and Base Business Leader and process owner responsible for all Sales Deployments
  • Create and own the distribution footprint and white space opportunities
  • Additional tasks, duties and responsibilities as assigned by management





  • Bachelor’s degree (Business Administration, Marketing or similar discipline)
  • Experience of 3+ years in trade marketing, marketing or sales in the beauty industry
  • Food/Drug/Mass or Specialty Beauty experience
  • Ability to work well under pressure with strong ability to multi-task
  • Highly detailed with strong organizational skills
  • Excellent oral and written communication skills
  • Proficient computer knowledge: Microsoft Office, Word, Excel, PowerPoint, Outlook, etc.



  • Strategic – Big picture thinker with the ability to drive down into the details, planning, facilitation, problem analysis/solving, decision making, solution oriented
  • Creativity and Innovation – Creative, business savvy, originality, intuition, open-minded
  • Business – Work-flow structuring, monitoring, ability to quickly develop category & product expertise, multi-tasking, analytical, quantitative, organizational, detailed-oriented, time management
  • Leadership – motivating and influencing others, strong cross-functional coordination and leadership, autonomy, collaboration, initiative, flexibility and adaptability, communication sensitivity, objectivity, integrity, dependability, impact, tenacity



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:


We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo



Nearest Major Market: Los Angeles