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Sr. Manager, CMI

Position Title: CMI Sr, Manager NA

Location: NYC

Reports to:  CMI Director

Direct Reports: 0

Scope / Brands:  North America Professional Hair portfolio



Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit



We’re looking for a (CMI) Consumer and Market Insights Senior Manager to join our team. In this role you will help us create the future as the CMI leader for our retail and professional brands. Reporting to the CMI Director, you will work across the full portfolio to drive our priority brands, develop foundational insights, grow top customers, and guide upstream innovation.



  • Leading the insight-based, strategic thinking for the portfolio of nail and hair brands
  • Leading the Business insights for North America
  • Identifying and driving shopper and market insights to guide the strategic decision making and brand building efforts.
  • Partnering with our top retailers to jointly drive our brands and exceed shopper expectations at all touchpoints.
  • Uncovering insights across our paid and earned media executions to inform our social and search strategies.
  • Building solid fundamentals (i.e. habits and practices, usage and attitude, path-to-purchase, and personas) to enable strategic decision making.
  • Disrupting industry norms with our emerging brands



We’d love to see candidates who have:

  • Insatiable curiosity to learn, grow, and understand shoppers and retailers
  • A drive to find a better way to meet the needs and improve the lives of beauty professionals and their clients.
  • Analytic thinking, a love for data and problem solving. With familiarity of mental and physical availability and other market models.
  • A bachelor’s degree in marketing, market research, communications, cognitive science, anthropology or related fields is preferred.  
  • A minimum of 5 years of experience in market research or strategy is required


As a CMI Senior Manager you will lead the business analytics and market research for several brands with visibility to leadership, influence key decisions and work across several key projects from design to delivery.

Importantly, the role also allows for inclusion of passion projects to work on what you love and other ways you may find to help grow the business.


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.  



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


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