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Sr Brand Manager, Wella Professional Color

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Position Title: Sr. Brand Manager, Wella Professionals

Location: Calabasas, CA (Temporary Work from Home)

Reports to:  Sr. Director, Marketing Hair NA

Scope / Brands:  Wella Professionals - Marketing

 

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

 

THE ROLE

We are seeking a Senior Brand Manager who will be responsible for leading the North America business for the brand.  This Delivery role will focus on developing strategies and executing plans to win with stylists & end consumers and drive distribution and consumption.

 

The Sr. Brand Manager will play a critical role in partnering with the global Salon Professional Full Service Design team to enable a robust masterplan and with the NA sales organization to create go-to-market plans that grow the brand.  Reporting to a Marketing Director, you will lead a cross functional team to drive the business through increasing brand awareness and breaking down barriers to disrupt the beauty market.

 

KEY RESPONSIBILITIES

  • Owning the business: You’ll understand the sales trends, customer trends, and stay up-to-date on industry trends to drive strategic choices and actions to drive the business.  You’ll manage the brand budget within corporate processes and procedures and you’re responsible for the brand P&L.  You’ll track business results, analyze and derive insights from sales data, and provide actionable strategies and brand plans.
  • Driving brand vision and strategies to enable the team to deliver with excellence on GTM plans.  The vision and strategies must be in-line with global brand equity and visual identity.
  • Leading and collaborating with high performing cross functional team to deliver key brand initiatives that are fit to win in the market.
  • Supports Innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and customers.
  • Managing key agency partners to develop and execute the brand marketing plan designed to win with both stylists and end consumers
  • Lead development of marketing plans for all product and commercial initiatives, including thought leadership programs, events, awareness advertising and others
  • Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, web, content, PR, Influencer Marketing and social media
     

QUALIFICATIONS

Essential:

  • Detail Oriented: Ability to take in and organize multiple inputs, data points and action items, and simplify to deliver a plan while ensuring accuracy and sufficient depth of information.
  • Business Data Analytics: Make recommendations based on data, including costs, Net Revenue, Margins, ROI, digital media and social media metrics and trends.
  • Organized Self-Starter: Comfortable working across teams and functions, able to drive focus, collaborative inputs and agreement to a plan.
  • Leadership: Ability to engage and lead a multi-functional team with focus on delivering results.
  • Resourceful team player: Able to juggle multiple tasks and projects, prioritizing critical work and being accountable for results.
  • Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team that spans geographies.
  • B.S. In Business Administration, Marketing or Communications
  • 3-4 Years related experience is Marketing or Business Administration support
  • Comfortable operating in Microsoft Office Suite.

Desirable:

•    Masters in Business Administration

•    Ability to assimilate concepts and processes quickly and drive follow ups to closure

•    Interest or experience in Beauty products or services category.

 

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. 

 

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

 

#WellaCareers


Nearest Major Market: Los Angeles