Share this Job

Specialist, Trade Marketing - Hair

Position Title: Trade Marketing Specialist, Hair Exclusives – North America

Location: Calabasas, CA

Reports to:  Senior Manager, Trade Marketing

Direct Reports: NA

Scope / Brands:  Wella Professionals, Nioxin, Sebastian – all channels of distribution


Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit



The Trade Marketing specialist is part of the Commercial Department, embedded in the brands, whose top line mission is to:

  • Support the implementation of Go to Market strategies across the professional hair category within existing and new channels of distribution


  • Steer and monitor market performance through reporting tools


  • Support Sales teams in executing plans



  • Track business results and provide action plan to steer or accelerate results.
  • Track performance of initiatives against KPI’s or comparable benchmarks. Consolidate performance and report to key stakeholders.
  • Manage Professional distribution database, distribution drives and new distribution opportunities.
  • Create and maintain tracking reports and databases of Pricing. Promotions and Base Business activities
  • Maintain a library of marketing documentation, content and a Compliance log
  • Plan and drive small to mid-sized projects from kick-off through to completion
  • Coordinate with the Marketing Managers to create, manage, and actively produce/update product information, pricing, and promotional calendars
  • Anticipate, oversee and troubleshoot any barriers; manage implications in terms of priorities, tasks, resources and/or requirements
  • Secondary point of contact for internal customers initiating work within the marketing department or checking the status of jobs already in progress
  • Research information requests from the Marketing Manager
  • Partner with the Digital Team to create and produce the data as needed across the channels
  • Partner with the Marketing Project Manager to provide deliverables for Conferences and Tradeshows
  • Work with the multifunctional team (demand planning, marketing, education, finance, sales teams) to execute the day to day business with excellence on forecasting, initiative and promotional planning, sales deployments, pricing, shipment planning




  • Bachelor’s degree in Marketing, Communications or related field
  • Minimum 3+ years professional experience within marketing/project management
  • Proficient in Microsoft Office Suite and Project Management software
  • Excellent written and verbal communication skills
  • Strong analytical skills, critical thinking, and problem-solving abilities
  • Ability to work independently and multi-task in a fast-paced environment
  • Must have the ability to collaborate and communicate across all functions and levels of the organization and, above all, a strong work ethic and positive attitude





  • Exemplify clear and professional communication, emphasizing transparency, collaboration, and shared goals with internal project teams
  • Strong in planning, facilitation, problem analysis, and solution oriented.
  • Have solid performance in work-flow structuring, monitoring, multi-tasking, analytical, and quantitative skills.
  • Ability to quickly develop category and product expertise.



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo


Nearest Major Market: Los Angeles